Why You Should Use LinkedIn?
LinkedIn is known as a professional social networking site. LinkedIn has now almost 740 million members in 200 countries and regions worldwide with over 55 million registered companies. It is a known tool recruiters use to find the right candidate for a job.
Each connection on LinkedIn can introduce you to an average of 400 new people. This makes LinkedIn a useful tool in your job search!
As a recruitment agency, we know how important LinkedIn is for job searches. We also know what to look for in candidates’ profiles. That is why we have put together all the steps you can take to utilise your LinkedIn profile to find a job. As well as explaining what recruiters are looking for in LinkedIn profiles.
Up To Date Profile
Did you make a LinkedIn profile months or even years ago and have not updated it since? Well, now it is time to log back in and update your profile! If you already have an up-to-date profile, well done to you!
The first important step in making sure your profile is up to date is having a professional and recent profile picture. You should select a high photo – resolution and avoid distracting backgrounds. If you can, try and show your personality through the picture. Get your smiles ready!
Adding and maintaining a good LinkedIn profile photo makes you 36 times more likely to receive a message. Also, LinkedIn profiles with a profile photo receive 21 times more views than those without a photo.
Another benefit to a profile photo is people recall images much easier than text. Having a profile picture can make you memorable to potential recruiters.
You can also add your skills to your LinkedIn profile. There are many to choose from so if you want recruiters to notice you, make sure to have your best skills attached to your profile.
Utilise Your Headline
When people search on LinkedIn, your name, photo and headline are the only items that show up.
Therefore, you should update your headline to what you do or what type of position you are looking for. It is also important to include that you are seeking a new role in your headline.
For example, a headline could be ‘Technical consultant actively seeking ServiceNow roles’. Headlines like the example, are clear and will grab the recruiter’s attention.
Highlight Recent Experience, Skills and Objectives
You want to include your recent experience so that anyone who views your page can easily read it. Especially when you are engaging with your connections and trying to land a job.
You should highlight your top skills in your summary section. You can also be specific about your accomplishments. Keep it short as you have space in your experience section to expand on your skills. This summary section helps you stay memorable and makes you stand out to recruiters.
In addition, you should also include all your current skills and objectives. This is so recruiters can see if you are the perfect fit for their role. Having your most recent experience and skills shows that your profile is up to date.
Build Your Network
Your connections increase your access to other connections. So, keep building your network!
One way to build your network is by looking for Alumni from your college or University. You can reach out to people who have a range of job roles as you share a common interest.
You can also build your network by being involved in LinkedIn professional groups. Search to find a group that is relevant to the job roles you are seeking. Be active in these groups! Comment on posts and like them, you can also show off your skills when commenting on the posts.
LinkedIn is great for posting jobs. You can follow Recruitment agencies’ LinkedIn pages and see their latest jobs. LinkedIn also suggests companies that might have a suitable opening for you!
Spend time looking through the job postings on LinkedIn and see which jobs interest you. Also, have a look through ‘People Also Viewed’ as it can lead to interesting job postings that you might not have found.
LinkedIn also has lots of information on companies and the staff that work there, this can help you be well informed in your job search.
We know this blog is very information-heavy!
To summarise it all, be more active on LinkedIn, keep your account up-to-date, and be authentic. Post any updates you have about your career or any articles you have written or read.
Interact with groups and others on LinkedIn. Remember the more you post and engage with others, the more you will be noticed by potential recruiters!