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Month: July 2022

ServiceNow Employer Branding In A Post-Pandemic World

Posted on by Dan Wells
Employer branding

If you haven’t been giving much thought to your employer branding recently, then now is the time to start.

All businesses have an employer brand, whether they actively work on it or not.

Your employer brand is the way the world sees you. From your products and services, your mission, your vision, your ethos and your team. Yes, there is a lot to consider!

The question is – how should your ServiceNow employer brand be positioning your company in our post-pandemic world?

The ServiceNow sector has changed. It is more crucial than ever that your employer brand is positioning you above your competitors.

In today’s blog, we look at the crucial elements of ServiceNow employer branding in our post-pandemic world.

What is Employer Branding?

Your employer brand is your talent attraction magnet. It is the beacon to the potential pool of candidates to be drawn on that want to work for your company.

It is also the way your customers view your business. The reason people interact with your organisation and the way the wider world views your company.

But for the purpose of today’s article, we’re going to be focusing on employer brand in terms of talent attraction.

And specifically, employer branding in our post-pandemic world.

What worked pre-pandemic will not necessarily work now. The best talent is looking for certain things from your post-pandemic ServiceNow employer brand. So let’s look at what they are.

A Considerate Brand

The pandemic has brought down barriers in ways that we could never have expected.

Now more than ever what people are looking for from the organisations they interact with, and specifically the organisations they want to work for, is that they have a personal, considerate approach to being an employer.

People are now looking for reassurance and support wherever they turn – from their friends, their family, and especially their employer.

Transparency is key here too. If you have had to make redundancies in certain areas, but senior management have received bonuses, how will this look to candidates who are researching your brand?

It can be tricky getting the balance here right, but everyone is aware of how tough things have been during the pandemic. Being honest and transparent about the decisions your business has made is key. Candidates are increasingly turning away from brands that are seen to be dishonest about their practices.

A Focus on Health and Wellbeing

A big focus for candidates that you must consider in your post-pandemic employer brand is how much of a focus you now have on health and wellbeing.

Wellbeing and particularly mental health have been gaining traction in the employment world for some time. But the pandemic has skyrocketed their importance.

Your post-pandemic employer brand needs to ensure candidates that you are treating the health and wellbeing of your workforce with the utmost importance.

This includes-

  • Prioritising clarity and caution – the virus hasn’t gone away yet, and brands who maintain an excellent focus on physically protecting their employees with excellent Covid-19 procedures will be viewed by candidates favourably.
  • Offer flexible working (where possible) – allowing employees to work from home, and being flexible on the matter is what the best ServiceNow candidates will be looking for.
  • Offering real help to support employee health and wellbeing – do you encourage physical health in your employees by providing fresh fruit in the workplace (where it is safely possible) or cycle to work schemes and gym memberships? Do you champion mental wellbeing and strive to be a compassionate employer – if so, will candidates know this from looking at your website or social media?

Showing that you are dedicated to health and wellbeing is not about bragging about it on social media – it’s about demonstrating your values in a way that’s easy for candidates to find and communicates your wellbeing offering in an honest and transparent way.

A Communicative Brand

Communication was the one thing that kept us together during the pandemic. The way you continue to communicate with candidates during the ongoing crisis and afterwards, will be a significant part of your employer brand going forwards.

Your social media channels are the first port of call for candidates to contact you, and your followers (which will include potential future candidates) are still the number one place to maintain your employer brand.

But some ServiceNow organisations stepped away from posting anything on social media during the pandemic. Some thought it insensitive; others simply didn’t know what to post during the highly changeable time.

But posting online to maintain your employer brand doesn’t always have to be about self-promotion.

There are many different types of content you can share on your social channels to alert candidates to what type of employer you are, and what your company is focusing on in our post-pandemic world.

This can include:

  • ServiceNow news and industry updates
  • Helpful articles which could be of interest to ServiceNow employees and candidates including think pieces either from your own company or from a ServiceNow thought-leader
  • Updates about your company – have you launched new products or services? Have you celebrated a milestone recently? Moved office? People love to see ‘human’ updates from real people about real people (your team).
  • And of course – your latest job vacancies.

Giving Candidates a Sense of Purpose

Finally, a sense of purpose is another major factor that great ServiceNow candidates are now looking for in their post-pandemic employers.

Meaningful work is increasingly what millennials are looking for. This section of workers now makes up the largest part of the worldwide workforce.

The Deloitte 2020 talent survey states that employers should provide meaningful work or they will struggle to attract and retain their workforce.

What is it about your company that makes your employees feel as though they are making a positive difference to the world?

Finally

If you are looking for new talent for your ServiceNow organisation and are struggling to find the ‘right’ candidates – we can help.

Get in touch with us on 02381 542542. We will help you find the talent that you have been looking for.

Banish ServiceNow Interview Nerves For Good

Posted on by Farrah Wells

Applying for a new role and going through an interview can be a daunting task. For even the most experienced ServiceNow professional.

Interview nerves affect most people. They can make the recruitment process more stressful than it needs to be for you, the candidate.

Your next job might be the start of something amazing – so naturally, you will want to impress the hiring manager.

If you are preparing for an upcoming ServiceNow interview, we have created this guide to help you boost your confidence to help land you your next role. For extra help, you can read our other blog on mastering video interviews. 

1. Role Play Interview Practice

We all know that preparation is the key to success. Anyone who has ever had a job interview will have been told to practice their answers beforehand.

But very few candidates ever actually go to the lengths of practising a role-play style interview with someone. Doing this can help you significantly.

Practising your answers while you are alone, or even writing down specific answers or themes are great ways to prepare. However, nothing beats a real-life run-through beforehand.

So, get someone, a friend or a family member, to act as the interviewer and get them to ask role-specific or general interview questions. You should be prepared for both – and practice giving your answers.

You will not know until you rehearse in this way that you might want to add something into one of your answers, or that you need some extra practice when talking about a specific subject.

2. Boosting your confidence before the interview

Immediately before the interview is when candidates are at their most nervous. 93% of candidates admit to experiencing job interview anxiety.

So it is during this time that the most crucial confidence-boosting techniques are needed.

The following are great simple tips to help you in the hour up to the interview. Find somewhere private, either in your car or a private hallway to take a few minutes to practice the following:

  • Picture yourself succeeding – visualisation techniques are shown to be effective at helping reduce nerves and focus the mind.
  • Breathing techniques – take slow, deep breaths to help calm any nervous jitters you may be having.
  • Say some positive affirmations to yourself – saying ‘I will succeed’, ‘I deserve this job’ and ‘I am going to be successful in this interview’ will help you foster a positive mindset, which can significantly improve your confidence.

Once you are in the interview, let’s look at how some simple body language techniques can help you relax and be your most confident self.

3. Body Language During the Interview

The way you hold yourself will make you feel more confident so that you are able to give a better interview, plus it will also signal to the interviewer that you are relaxed and professional.

First impressions count, so smile when you say hello.

Try not to perch nervously on the edge of your seat – sit all the way back in your chair, with a straight back, not slouching.

When you give your answers, talk with your hands as this will allow you to communicate your ideas more effectively. But also be careful with the way you use your hands – don’t gesticulate too wildly, and when you are listening rather than talking, try not to fidget or keep touching your hair or your face, which people tend to do when they are nervous.

Remember to carry on breathing deeply, and always say yes to a glass of water – you can take a sip to compose yourself before you give your answers, or if you need a moment to pause.

Make eye contact with the interviewer, but not too much. And finally – smile during the interview – you want to look like you are happy to be there!

4. Be a Great Listener

There will be time during the interview when the interviewer is asking the questions or explaining about the company. During these times, remember to employ excellent listening skills.

A ServiceNow interview is about listening as much as it is about talking.

Nod when the interviewer is speaking and always make sure they have finished before you give your answer.

The interviewer will be looking for someone they can guarantee will get on with the rest of the team – so an overconfident candidate who spends the entire interview singing their own praises can be a turn-off.

Remember that not every answer you give has to be perfect – but listen to what the interviewer is asking, and you can always ask them to repeat themselves or clarify if you aren’t sure what they meant.

Interviewers are human, and they don’t always give perfect interview questions.

5. Look to Connect, Not Impress

And finally, a great tip to boost your confidence is to not think about the ServiceNow interview as an interview – but a conversation.

Aim to connect with the interview, not to flat-out impress them with everything you say.

Building rapport with an interviewer is a great way to be a memorable candidate, and striking a meaningful conversation rather than stressing while trying to appear superhuman will allow you to naturally ease into the interview and will make the whole experience much more enjoyable.

Confidence is about being honest and transparent; it is obvious when someone is trying to be somebody they’re not.

Finally

Are you preparing for an upcoming interview? Or maybe you’re not quite there yet, and you’re still looking for a new ServiceNow role.

If so, we can help.

We’re specialist ServiceNow recruiters, and we can help you will all aspects of your new job search, from CV help to arranging interviews, and of course – helping you prepare for your all-important interview.

To find out how we can help you in your new ServiceNow job search – get in touch with us 02381 542542.

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