How to Prepare for ServiceNow World Forum London 2025: The Complete Guide
The ServiceNow World Forum London 2025 is set to be one of the most important enterprise technology events of the year. With AI transforming every industry, this one-day forum at London’s ExCeL will showcase how organisations can unlock business value with the ServiceNow AI Platform. Whether you are attending in person or following from afar, this guide will help you prepare, plan, and make the most of the experience.
What Is ServiceNow World Forum London 2025?
World Forum London is part of ServiceNow’s global World Forum series. The London stop takes place on 15th October 2025 and brings together business leaders, IT professionals, ServiceNow customers, partners, and developers.
Attendees will explore:
-
Inspiring keynotes from AI leaders who are putting technology to work in their organisations
-
CreatorCon labs and workshops, where you can test AI Agents and low-code tools first-hand
-
A busy expo floor with demos, expert advice, and partner solutions
-
Networking opportunities through receptions, the SNUGs Social, and informal meetups
If you are asking yourself, “Should I go to ServiceNow World Forum London 2025?” the answer is yes if you want to see practical AI solutions applied to real business workflows.
Why Attend World Forum London?
Here are the main reasons professionals are attending:
-
AI in practice: See how enterprise AI is being applied across IT, HR, procurement, operations, and customer service.
-
Networking at scale: Meet professionals across industries who are working on similar transformation challenges.
-
Thought leadership: Learn directly from global companies including Visa, AstraZeneca, and Rolls-Royce.
-
Exclusive insights: Hear announcements, product roadmaps, and customer success stories not available online.
Agenda Highlights
The day is designed to be intensive, with learning and networking opportunities from start to finish.
-
08:30 – 10:00 | Welcome and Expo Opening
Collect your badge, enjoy refreshments, and start exploring the expo floor. -
10:00 – 11:00 | World Forum Keynote
Senior leaders and customers will demonstrate how AI is already delivering measurable results in their organisations. -
08:30 – 16:00 | Breakout Sessions and Expo
Attend sessions across IT transformation, AI adoption, and workflow modernisation. The expo will remain open throughout. -
16:00 – 17:00 | Our Place in the Universe with Professor Brian Cox
A unique session that blends science, philosophy, and perspective, delivered by one of the UK’s most engaging science communicators. -
17:00 – 18:30 | Networking Reception and SNUGs Social
End the day by building connections with peers and ServiceNow experts in a relaxed environment.
Speakers You Should Not Miss
-
Professor Brian Cox – Physicist, bestselling author, BBC presenter
-
Marcus Millership, Rolls-Royce – Leading multi-year transformation strategy
-
Olivier Renault, Sainsbury’s Digital – Driving digital performance and resilience
-
Paul Ballard, Nationwide Building Society – Leading AI adoption in financial services
-
Ashish Tiwari, Aptiv – Delivering scalable procurement operations with AI
-
Ruth Kirby, Arqiva – Leading AI-enabled service transformation
-
Paul Miller, National Grid – Driving AIOps and observability at scale
-
Nick Tzitzon, ServiceNow – Strategy, innovation, and sustainability
-
Jayney Howson, ServiceNow – Leading global reskilling through ServiceNow University
This speaker line-up provides a strong balance of technical, strategic, and industry-focused perspectives.
How to Prepare for World Forum London
To get the most from the event, plan in advance:
1. Register Early and Build Your Agenda
Use the “My Agenda” tool to secure your sessions. There are more than 20 to choose from, so focus on those that best match your role and business priorities.
2. Plan Your Travel to ExCeL London
The World Forum takes place at ExCeL London, One Western Gateway, Royal Victoria Dock, E16 1XL.
-
Take the Elizabeth Line or DLR.
-
For the east entrance, alight at Prince Regent (DLR).
-
For the west entrance, alight at Custom House (DLR or Elizabeth Line).
3. Bring the Right Equipment
-
Laptop and charger (essential for CreatorCon labs)
-
Tablet or second device to follow guides alongside labs
-
Business cards or digital contact QR codes for networking
-
Comfortable shoes, notebook, and water bottle
4. Define Your Event Goals
Be clear about what you want to achieve. Examples include:
-
Meet three potential technology partners
-
Learn two actionable AI adoption strategies for IT workflows
-
Gain one new skill from CreatorCon labs that you can apply within your organisation
5. Make Time for Networking
Some of the most valuable outcomes come from conversations. Attend the SNUGs Social and use expo breaks to connect with peers and experts.
For Those Not Attending
If you cannot be in London on the day, there are still many ways to benefit:
-
Follow live updates on LinkedIn and X by searching the event hashtag
-
Review post-event materials such as slide decks, blogs, or recorded sessions that are shared afterwards
-
Engage with ServiceNow User Groups (SNUGs) for local or virtual discussions of the event highlights
-
Ask colleagues who attend to share insights or run a short team debrief session
-
Look ahead to other World Forum cities, as ServiceNow will be hosting additional forums globally
Final Tips
-
Be selective and focus on the sessions that align with your priorities
-
Follow up quickly with new contacts while the event is fresh
-
Consolidate notes and create a short internal debrief within 48 hours
-
Continue the conversation through SNUGs and ServiceNow’s online community
The ServiceNow World Forum London 2025 is an unmissable opportunity to see AI in action, meet industry leaders, and bring back ideas that can transform your business. Whether you are attending in person or following remotely, preparation is the key to turning this one-day forum into a long-term impact for your organisation.