ServiceNow World Forum NYC 2025: Complete Guide & Preparation Tips
Are you attending ServiceNow World Forum New York City 2025? This comprehensive guide covers everything you need to know about the 29th October event at Javits Center, including preparation tips, speaker insights, and strategies for those unable to attend.
What is ServiceNow World Forum New York City 2025?
ServiceNow World Forum NYC 2025 is a complimentary, full-day event taking place on Tuesday, 29th October 2025 at the Javits Center, Manhattan. Running from 8:30 AM to 5:00 PM, this conference brings together ServiceNow professionals, AI experts, and enterprise technology leaders to explore AI implementation, CRM transformation, and workflow automation.
Key Event Details
- Date: 29th October 2025
- Time: 8:30 AM – 5:00 PM EDT
- Location: Javits Center, 445 11th Avenue, New York, NY 10001
- Format: In-person only (no virtual attendance)
- Sessions: 35+ breakout sessions, keynotes, and hands-on labs
Why Attend ServiceNow World Forum NYC 2025?
AI Agent Implementation Focus
The World Forum NYC 2025 centres on ServiceNow AI Agents and practical AI adoption strategies. Attendees will learn how leading organisations in financial services, healthcare, and technology are deploying AI-powered workflows to transform operations.
Industry-Leading Speakers
The 2025 speaker lineup includes executives from BlackRock, TD Bank, National Hockey League, FactSet, and USI Insurance Services, alongside ServiceNow leadership sharing platform roadmaps and product innovations.
Hands-On Learning with CreatorCon
CreatorCon labs provide hands-on experience building AI agents, testing automation workflows, and developing low-code solutions on the ServiceNow platform. Choose between beginner-friendly Builder Track or advanced AI Agent Track sessions.
ServiceNow World Forum NYC 2025 Agenda
Morning Schedule
8:30 AM – 10:00 AM: Registration & Expo Opening
- Badge collection at Javits Center North entrance
- Early access to expo floor featuring ServiceNow partners
- CreatorCon area exploration
- Networking with early arrivals
10:00 AM – 11:00 AM: Opening Keynote
- ServiceNow AI Platform updates
- Customer transformation stories
- AI adoption strategies from industry leaders
- Product roadmap announcements
Afternoon Sessions
11:30 AM – 4:00 PM: Breakout Sessions & Expo
- 35+ specialised sessions across multiple tracks
- Hands-on CreatorCon labs (30-45 minute AI agent builds)
- ServiceNow AI Agents roadmap presentations
- CRM transformation workshops
- Partner solution demonstrations
- One-on-one consultations with ServiceNow experts
4:00 PM – 5:00 PM: Networking Reception
- SNUG Social (ServiceNow User Groups gathering)
- Refreshments and entertainment
- Peer networking opportunities
- Community programme information
ServiceNow World Forum NYC 2025 Speakers
Olin Gay, Director, Head of Service Platform and Observability at BlackRock manages the entire ServiceNow platform deployment, overseeing development, governance, and enterprise-wide execution. His expertise covers business workflow integration, automation strategy, and telemetry systems for client service excellence.
Cheryl Geremia, U.S. Head of Non-Financial Risk at TD Bank Group leads risk strategy and large-scale remediation programmes. Her executive career spans NYSE, Deutsche Bank, and Morgan Stanley, where she served as Global Head of Operational Risk.
Jose Marquez, ServiceNow Lead AI Developer at USI Insurance Services specialises in generative AI, automation, and systems integration. A recognised ServiceNow thought leader, Jose has driven enterprise-wide efficiencies and spoken at multiple ServiceNow conferences about AI-powered solutions.
Patrice Distler, SVP and Chief Human Resources Officer at the NHL oversees talent acquisition, learning and development, and employee relations. She champions inclusive workplace culture and implements strategic HR programmes supporting organisational goals.
John Stein, Senior Director, Digital Transformation at the NHL executes the league’s vision for modernising operations internally and with external clubs, partners, and vendors. Combining hockey passion with digital strategy expertise, John directs transformation initiatives across the organisation.
Neil Bussell, Vice President, Director, Product Management at FactSet, brings 40+ years of technology leadership across telecommunications, CPG, and financial services. His strategic vision and technical expertise have driven major innovations at S&P 500 companies.
Amy Lokey, EVP, Chief Experience Officer at ServiceNow, transforms how people and businesses leverage technology through streamlined, AI-powered experiences that anticipate user needs and boost productivity.
Kelley Steven-Waiss, Chief Transformation Officer at ServiceNow, helps customers drive workforce transformation. Previously Head of Workforce Innovation Products at ServiceNow, she founded and led Hitch Works, a talent mobility platform acquired by ServiceNow.
Peter Russo, Vice President, Core Business Workflows at ServiceNow, shares insights into business transformation journeys, specifically how top-performing organisations replace outdated ERP modules with agile, AI-native workflows.
Sheri Kahn, Vice President Product & Solutions Marketing, CRM at ServiceNow, leads initiatives redefining customer engagement across every touchpoint, helping companies transform customer experience into competitive advantage.
Jeffrey Gore, Vice President, Industry Product & Solutions Marketing at ServiceNow, leverages 25+ years building, deploying, and marketing enterprise workflows across regulated industries, establishing ServiceNow as an AI and service management leader.
Nenshad Bardoliwalla, GVP, Product Management at ServiceNow has spent two decades at the forefront of product development and business growth across business intelligence, enterprise performance management, data integration, and AI.
ServiceNow World Forum NYC 2025 Preparation Guide
A Few Days Before the Event
- Confirm session selections – Double-check My Agenda for any scheduling conflicts
- Prepare questions – List specific challenges to discuss with experts
- Download the ServiceNow mobile app – Access digital event materials
- Pack essentials – Laptop, chargers, business cards, notebook
- Plan travel logistics – Route to Javits Center North entrance (11th Avenue at 38th Street)
Day of Event Essentials
Must-Bring Items:
- Laptop (required for CreatorCon labs)
- Power adapter and charging cables
- Tablet or smartphone (second screen for lab guides)
- Business cards for networking
- Comfortable shoes (expect significant walking)
- Water bottle
- Notebook and pen
CreatorCon at ServiceNow World Forum NYC 2025
What is CreatorCon?
CreatorCon is the hands-on developer and admin track within World Forum, offering practical labs, workshops, and interactive demonstrations for ServiceNow builders at all skill levels.
CreatorCon Builder Track
Ideal for: ServiceNow beginners, business analysts, citizen developers
Focus: Low-code and no-code development, workflow automation basics, AI agent fundamentals
Duration: 30-45 minute sessions
CreatorCon AI Agent Track
Ideal for: Experienced ServiceNow developers, architects, and technical consultants
Focus: Advanced AI agent customisation, complex integrations, enterprise-scale implementations
Requirements: ServiceNow platform experience, development background
CreatorCon Expo Activities
- Build an AI Agent: Create functional AI agents using real-world use cases
- IoT Garden: Explore connected device demonstrations
- Community Cards: Collect digital trading cards by networking
- MVP Meet & Greet: Connect with ServiceNow Most Valuable Professionals
ServiceNow User Groups (SNUGs) at World Forum NYC 2025
What are SNUGs?
ServiceNow User Groups are community-led gatherings where ServiceNow professionals connect, learn, and share knowledge. The SNUG Social at World Forum NYC runs during the 4:00 PM – 5:00 PM networking reception.
SNUG Social Activities
- Interactive networking bingo
- Exclusive refreshments
- SNUG 2025 commemorative pins
- Local chapter information
- Community programme sign-ups
Pro Tip: The SNUG Social offers relaxed networking in a less formal environment than daytime sessions. It’s ideal for making genuine connections with peers facing similar challenges.
How to Maximise ServiceNow World Forum NYC 2025
Strategy for Business Leaders
- Focus on ROI sessions – Attend sessions showcasing measurable business outcomes
- Meet with account teams – Schedule time with ServiceNow representatives
- Explore partner solutions – Identify implementation partners for your initiatives
- Network strategically – Connect with executives from similar industries
Can’t Attend ServiceNow World Forum NYC 2025?
Alternative Engagement Options
1. ServiceNow Community Online: Join digital forums, discussion groups, and virtual events through the ServiceNow Community platform. Access resources, ask questions, and connect with global practitioners.
2. ServiceNow Developer Portal: Access free Personal Developer Instances (PDIs), training modules, and learning paths. Build skills at your own pace with official ServiceNow educational resources.
3. Virtual SNUG Events: Participate in regional ServiceNow User Group meetings. Many chapters host monthly virtual sessions covering platform updates and use cases.
4. Follow Event on Social Media: Monitor LinkedIn, Twitter, and ServiceNow channels for real-time updates, session highlights, and post-event content using hashtags like #ServiceNow #WorldForumNYC #AIAgents
5. Ask Colleagues Who Attend: If team members or industry contacts are attending World Forum NYC, arrange to debrief with them afterwards.
Post-Event Resources
After World Forum NYC concludes, ServiceNow typically publishes:
- Session recordings (selected keynotes)
- Speaker presentations and slide decks
- Blog posts summarising key announcements
- Product documentation for new features
- Customer case study details
ServiceNow World Forum NYC 2025: Travel & Accommodation Tips
Getting to Javits Center
Address: 445 11th Avenue, New York, NY 10001
Entrance: North Javits entrance on 11th Avenue near 38th Street
Public Transport:
- Subway: 7 train to 34th Street-Hudson Yards (10-minute walk)
- Bus: M34-SBS, M11, M12 routes stop nearby
- LIRR: Penn Station (15-minute walk)
Parking: Limited parking is available at the Javits Center. Public transport is recommended.
ServiceNow World Forum NYC 2025 FAQs
Is ServiceNow World Forum NYC free?
Yes, ServiceNow World Forum NYC 2025 is completely free to attend. Registration is required, but there are no ticket costs, making it accessible to all ServiceNow professionals.
Do I need to be a ServiceNow customer to attend?
No, World Forum NYC welcomes ServiceNow professionals regardless of whether they work for customers, partners, or are simply interested in the platform. However, some advanced sessions may assume ServiceNow experience.
Will sessions be recorded?
Selected sessions, particularly keynotes, are typically recorded and made available after the event through ServiceNow’s digital channels. Not all breakout sessions are recorded.
Can I bring a guest?
Guests must register separately for the event. Each attendee needs their own registration and badge for security and capacity planning.
What is the dress code?
Business casual is standard for World Forum events. Comfortable shoes are essential as you’ll be walking between sessions and standing at expo booths.
Are meals provided?
Light refreshments, coffee, and snacks are typically available throughout the day. The networking reception includes refreshments. Full meals are not provided, so plan accordingly.
How do I contact ServiceNow about the event?
For registration issues or event questions, visit the ServiceNow Events Help Center. For CreatorCon-specific questions, email CreatorCon@servicenow.com.
Career Opportunities at ServiceNow World Forum NYC 2025
Networking for Career Growth
World Forum NYC offers exceptional networking opportunities for ServiceNow professionals seeking career advancement. Whether you’re a developer, architect, consultant, or administrator, connecting with industry leaders opens doors to new possibilities.
Final Preparation Checklist
Two Days Before
- Review My Agenda selections one final time
- Charge all devices fully
- Print or save a digital copy of the registration confirmation
- Review speaker bios and company backgrounds
Day Before
- Pack laptop, chargers, and all essentials
- Review the Javits Center location and entrance
- Prepare questions for speakers and experts
- Update LinkedIn profile and status
Morning of Event
- Download and read the Linking Humans Global Salary Survey on the way to the forum
- Arrive by 8:30 AM for badge collection
- Visit the expo floor before the keynote
- Test the laptop and ensure a full charge
- Connect to the venue WiFi
- Enable LinkedIn notifications for networking
Conclusion: Make the Most of ServiceNow World Forum NYC 2025
The ServiceNow World Forum New York City 2025 represents a pivotal moment for enterprise AI adoption. Whether you’re attending the 29th October event at Javits Center or engaging through alternative channels, approach it with clear objectives and an action-oriented mindset.
The combination of hands-on CreatorCon labs, insights from industry-leading speakers like those from BlackRock, TD Bank, NHL, and FactSet, plus networking with the ServiceNow community, creates unmatched value for professionals at every career stage.
Plan your agenda strategically, come prepared to learn and share, and transform insights into action when you return to your organisation.