ServiceNow World Forum runs in nine cities in 2026. Two have already been, seven are still to come, and every one of them is free to attend.
This page is the full list with dates, venues and links. Below it, the honest answer to the question people actually ask us, which is which one is worth the day out of the diary.
Every World Forum 2026 date and city
| City | Date | Venue | Details |
|---|---|---|---|
| Sydney | 30 July 2026 | ICC Sydney | Been and gone |
| New York | 10 September 2026 | Javits Center | Been and gone |
| Chicago | 6 October 2026 | McCormick Place | Event page |
| Mumbai | 6 October 2026 | Jio World Centre | Event page |
| London | 20 October 2026 | ExCeL London | Our full guide |
| Tokyo | 27 to 28 October 2026 | Grand Prince Hotel Takanawa | Event page |
| Amsterdam | 28 October 2026 | RAI Amsterdam | Our full guide |
| Toronto | 3 November 2026 | Metro Toronto Convention Centre | Event page |
| Paris | 2 December 2026 | Paris Expo Porte de Versailles | Our full guide |
There is also a Government Forum on 25 February 2027 at the Walter E. Washington Convention Center in Washington DC. Different event, different audience, worth knowing about if you work in or sell to the public sector.
Germany is not on the list this year
Worth flagging if you are used to the old schedule. There is no Munich forum in 2026, and no German event at all. Rotterdam has gone too, folded into Amsterdam.
If you are based in the DACH region, Amsterdam on 28 October is your nearest option and it is a straightforward trip. We have written up what is on at Amsterdam including the speaker line up.
Which one should you actually go to?
They are not identical events, and the differences matter more than the marketing suggests.
If you want the biggest room and the best customer stories, go to London. It has the deepest UK enterprise line up this year, with sessions from Kingfisher, HM Revenue and Customs, Primark and Heathrow, and Louis Theroux closing the day.
If you are in Europe and can only do one, look at the calendar first. London on the 20th and Amsterdam on the 28th are eight days apart, so doing both is realistic and gives you a much better read on the year than either alone.
If you want substance over launch energy, wait for Paris. It is the last forum of the year. By December the announcements made at Knowledge in May have had six months to meet reality, so the customer sessions tell you what actually shipped rather than what was promised.
If you are technical, pick whichever one you can get to and book the labs. Every forum runs hands on sessions where you build and test your own AI agent. That hour is worth more than the rest of the day combined, and it is the same content wherever you go.
What these events tell you about hiring
We recruit in the ServiceNow market and we go to these every year, so here is the pattern we see.
What ServiceNow pushes hardest on stage shows up in the job briefs we take around two quarters later. Not by name at first. It arrives as employers asking for someone who has actually done it rather than someone who has been on the course.
This year the themes are AI Control Tower, AI agents and Workflow Data Fabric. So the people going to the labs now, building something, and able to talk about it in an interview are roughly six months ahead of the job titles. That is usually worth a band.
If you are on the hiring side, the same thing works in reverse. The people who can genuinely do this are not on the market long, and their expectations move faster than most internal salary bands do.
Our guides to the European forums
- ServiceNow World Forum London 2026, 20 October, ExCeL
- ServiceNow World Forum Amsterdam 2026, 28 October, RAI
- ServiceNow World Forum Paris 2026, 2 December, Porte de Versailles
Each one has the full agenda, the speaker line up, registration and session links, and what the local hiring market looks like.
Talk to us
We recruit ServiceNow professionals and we do nothing else. If you are planning headcount for 2027, working out what a role is really worth, or wondering why your last search dragged on for months, book a call and we will tell you what we are seeing.
I will also be at London on 20 October with printed copies of the 2026 UK ServiceNow salary survey. Come and find me.