Behind the Build: What It Takes to Create a ServiceNow App That Sells with Elliot West

What does it take to go from a great idea to an app that catches the attention of a tech giant? In this episode, Farrah sits down with Elliot West—ServiceNow veteran, app creator, and accidental tech entrepreneur—to unpack the journey of how a side project evolved into a game-changing platform now owned by ServiceNow. With over 15 years of experience with digital transformation, Elliot shares stories of creativity, trial and error, and the quest for perfectionism that has both propelled and challenged him. From early frustrations to industry recognition, this conversation offers a rare peek into the messy, fascinating reality of building something that truly works.

“Building store apps was a way for us to get across the borders and get into other regions and make ourselves a bit more known.” — Elliot West

In this episode, you will:

Learn how Elliot’s curiosity and artistic roots shaped his approach to building standout applications.
Discover the pivotal moment that sparked the creation of the quality app acquired by ServiceNow.
Understand the emotional and technical hurdles of launching a store app for a global audience.
Hear how failure played a key role in Elliot’s success—and why he encourages embracing it.
Explore what keeps Elliot inspired, and why boredom might just be the best innovation tool.

Tune in to hear how a former artist and self-proclaimed perfectionist found his niche in software development—and how a mix of luck, vision, and persistence led to one of the most impactful career milestones in the ServiceNow ecosystem. Whether you’re an app builder, developer, or someone simply seeking inspiration, this episode will get you thinking differently about what it means to create something worthwhile.

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