ServiceNow World Forum Amsterdam 2025: Everything You Need to Know

Are you registered for ServiceNow World Forum Amsterdam 2025? This detailed guide covers the essentials for the 3rd December event at RAI Amsterdam, including expert preparation advice, speaker backgrounds, and alternative participation methods for those unable to attend.

About ServiceNow World Forum Amsterdam 2025

ServiceNow World Forum Amsterdam 2025 happens on Wednesday, 3rd December 2025 at RAI Amsterdam. This free full-day conference runs from 8:30 AM to 6:30 PM, uniting ServiceNow practitioners, AI specialists, and business leaders across the Netherlands and wider Benelux territories.

Key Event Details

• Date: 3rd December 2025
• Time: 8:30 AM – 6:30 PM CET
• Venue: RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, The Netherlands
• Cost: Complimentary (registration required)
• Format: In-person attendance only
• Sessions: 25+ breakout sessions plus keynotes
• Languages: English and Dutch sessions available

What Makes World Forum Amsterdam Worth Attending?

Real-World AI Applications

Amsterdam’s World Forum centres on real-world AI deployment within enterprise environments. Attendees discover how leading Dutch and European organisations leverage ServiceNow’s AI platform to drive operational excellence, enhance customer experiences, and accelerate digital transformation across sectors, including finance, logistics, technology, and energy.

World-Class Speakers

World Forum Amsterdam 2025 features remarkable speakers, including four-time Olympic gold medallist Michael Johnson, alongside technology leaders from Shell and ServiceNow’s executive team sharing transformation insights and implementation strategies.

Interactive Technical Sessions

CreatorCon labs and the HackZone provide practical building opportunities. Participants create functional AI agents in focused 30-45 minute sessions, working with real-world scenarios demonstrating immediate business applicability.

What to Expect Throughout the Day

Morning Programme

8:30 AM – 10:00 AM: Welcome and Exhibition Opening

• Badge collection at RAI Amsterdam
• Exhibition floor featuring ServiceNow platform innovations
• CreatorCon area preview
• Early networking with fellow attendees

10:00 AM – 11:00 AM: Opening Keynote

• Platform updates and product announcements
• Customer transformation case studies
• AI strategy insights from industry practitioners
• Product roadmap revelations

Afternoon Sessions

8:30 AM – 4:00 PM: Breakout Sessions and Exhibition

• 25+ specialised breakout tracks
• CreatorCon micro labs for hands-on AI agent development
• AI agent roadmap presentations
• Workflow automation demonstrations
• Partner technology showcases
• One-to-one expert consultations

Evening Programme

4:00 PM – 5:00 PM: Special Keynote with Michael Johnson

An inspiring conversation with four-time Olympic gold medallist Michael Johnson, who redefined athletic performance and now brings that champion mindset to business strategy. This unique session explores how focus, preparation, and belief transform ambition into achievement, both on the track and in the boardroom.

5:00 PM – 6:30 PM: Networking Reception

• SNUG Social gathering
• Refreshments and networking
• Community programme information
• Industry peer connections

Featured Speakers You’ll Hear From

Michael Johnson

Olympic Champion, Founder and CEO of Michael Johnson Performance

Michael Johnson made sporting history as the world-record holder in both the 200m and 400m, achieving double gold at the 1996 Atlanta Olympics. Today, he founded and leads Michael Johnson Performance, applying elite athletic principles to business performance. As a global speaker, he shares insights on teamwork, adaptation, and achieving peak performance under pressure.

Tekin Mentes

Chief Data and AI Officer, Shell

Tekin Mentes directs the global deployment of data and artificial intelligence across Shell, one of the world’s largest energy companies. With a sharp focus on technological innovation and organisational transformation, he drives solutions enabling more efficient operations, more sustainable production, and a future-proof energy system. His insights bridge traditional energy with cutting-edge AI capabilities.

Amy Lokey

Executive Vice President, Chief Experience Officer, ServiceNow

As EVP and Chief Experience Officer, Amy Lokey transforms how people and businesses leverage technology. Through streamlined, AI-powered experiences that anticipate user needs and boost productivity, she drives ServiceNow’s vision for intuitive, intelligent enterprise platforms that empower every user.

Getting Ready for the Event

What to Bring on the Day

• Laptop (required for CreatorCon labs and workshops)
• European power adapters and charging cables
• Smartphone or tablet (second screen for lab instructions)
• Business cards for networking opportunities
• Comfortable walking shoes (large venue)
• Notebook for capturing insights
• Light jacket (exhibition halls can be cool)
• Reusable water bottle

Your Journey to RAI Amsterdam

Address: Europaplein 24, 1078 GZ Amsterdam, The Netherlands

By Train

Amsterdam RAI railway station sits 300 metres from the venue with direct connections to Duivendrecht, Amsterdam Amstel, Amsterdam Zuid, and Schiphol stations, all linked to the international InterCity network. Follow the RAI Amsterdam signs upon exiting.

By Tram

Tram 4 runs between Amsterdam Centraal Station and RAI Amsterdam, stopping at Europaplein. This provides the most direct connection from the city centre.

By Metro

• Metro 52: Direct connection from Amsterdam Centraal Station or Station Zuid
• Metro 50: Operates between Amsterdam Sloterdijk and Gein, stopping at Amsterdam RAI Station
• Metro 51: From Amstel Station to Amsterdam RAI Station

By Bus

• Bus 62: From Amstel Station, stops at Europaplein
• Bus 65: From Amstel Station, stops at Scheldeplein

By Car

When approaching via A1, A2, or A4 motorways entering the A10 ring road, RAI Amsterdam is clearly signposted at exit 9. The venue offers 3,200 parking spaces directly off the A10, with entry and exit based on licence plate recognition. Online reservation available.

From Schiphol Airport

Train: Direct service from Schiphol to Amsterdam RAI Station (approximately 10 minutes) Taxi/Rideshare: 15-20 minutes depending on traffic

Tip: Purchase a GVB day pass for unlimited travel on Amsterdam’s trams, metros, and buses throughout the event day.

Dive Into CreatorCon Amsterdam

The Developer Experience

CreatorCon delivers practical workshops and labs for ServiceNow practitioners at all experience levels. These sessions move beyond theory, providing real building experience with platform capabilities and AI agents.

Micro Labs Format

Duration: Focused 30-45 minute sessions. Outcome: Functional AI agents you’ve built yourself. Approach: Real-world use cases with guided instruction. Requirement: Laptop mandatory for participation

Builder Track

Ideal for: Newcomers, business analysts, citizen developers. Content: No-code and low-code approaches, AI fundamentals, workflow basics. Benefit: Accessible entry requiring no technical prerequisites

The HackZone

An innovation space for experimenting with ServiceNow AI capabilities, testing emerging features, and pushing platform boundaries. This supportive environment encourages creativity and experimentation with cutting-edge technologies.

Community Programmes

Visit the Community Programmes booth in the CreatorCon space to explore:

• Starting or joining Dutch ServiceNow User Group chapters
• MVP and Rising Stars programmes
• ServiceNow certification pathways
• Global community engagement opportunities

Participating from Afar

Options When You Can’t Attend Physically

1. ServiceNow Community Online Access digital forums, discussion groups, and virtual events. Strong Dutch-speaking community chapters provide localised support and knowledge sharing across the Netherlands and the Benelux region.

2. Developer Portal Resources: Free Personal Developer Instances, comprehensive training modules, and structured learning paths available for self-paced skill development.

3. Virtual SNUG Chapters: Dutch ServiceNow User Groups host regular virtual meetings covering platform updates, implementation use cases, and best practices relevant to local markets and regulations.

4. Structured Colleague Debriefs: Arrange comprehensive follow-ups with attending colleagues. Provide a question template covering:

• Most actionable session insights and takeaways
• Relevant AI capabilities for your industry sector
• Recommended ServiceNow implementation partners
• Emphasised skills, certifications, and training
• Key platform announcements and roadmap updates

Request attendees collect session materials, photograph demonstrations, and gather vendor contact information.

5. Social Media Monitoring: Follow real-time updates using hashtags like #ServiceNow #WorldForumAmsterdam #AIAgents. Many attendees share insights, photographs, and key takeaways throughout the event day.

6. Alternative World Forum Cities: Consider other European events in Paris, Munich, or London if Amsterdam timing doesn’t align with your schedule.

After the Event Concludes

ServiceNow typically publishes selected keynote recordings, presentation materials, announcement summaries, and detailed case studies after major events. Subscribe to European newsletters for direct content delivery.

Your Questions Answered

Is there a cost to attend?

Yes, World Forum Amsterdam is completely free. Registration is mandatory, but there are no ticket fees, making it accessible to all ServiceNow professionals across the Netherlands and the Benelux region.

Which languages are sessions delivered in?

Both languages are available. My Agenda clearly indicates session languages, allowing you to select based on your preference and language requirements.

Can I watch sessions afterwards?

Selected keynotes, particularly Michael Johnson’s inspirational session, are typically recorded and published post-event. Not all breakout sessions receive recordings, so in-person attendance provides maximum value.

When should I plan to arrive?

Doors open at 8:30 AM. Arriving early allows badge collection, expo exploration, and networking before the 10:00 AM keynote begins. Popular sessions fill quickly, so early arrival proves advantageous.

Michael Johnson’s Closing Keynote

What Makes This Session Unmissable

The 4:00 PM – 5:00 PM conversation with Michael Johnson offers unique perspectives on achieving excellence under pressure. His experience as a world-record holder and four-time Olympic champion, combined with his current work in performance coaching, provides valuable parallels for business transformation leaders navigating change.

Topics He’ll Cover

• Focus and preparation strategies for high-stakes environments
• Belief systems that drive exceptional performance
• Adapting techniques whilst maintaining core excellence
• Translating athletic discipline to business contexts
• Building high-performance teams and cultures

The Significance of World Forum Amsterdam

Amsterdam’s Tech Hub Status

Amsterdam’s position as a European technology and innovation hub makes this World Forum particularly significant for Dutch and Benelux markets. The combination of Dutch pragmatism, strong digital infrastructure, and ServiceNow’s platform capabilities creates unique opportunities for organisations ready to lead in AI adoption.

Strategic Product Insights

Hearing directly from ServiceNow’s Chief Experience Officer and product leadership provides visibility into upcoming features and strategic directions relevant to European markets. This intelligence proves invaluable for planning organisational ServiceNow roadmaps and budget allocations.

Relevant Case Studies

Customer speakers and case studies often feature Dutch organisations, providing culturally relevant insights into implementation approaches, change management strategies, and success metrics that resonate within Dutch business culture and regulatory environments.

Strong Regional Community

The Dutch ServiceNow community ranks among Europe’s most engaged and collaborative. World Forum Amsterdam brings this community together physically, strengthening connections that provide ongoing support, knowledge sharing, and career opportunities throughout your ServiceNow journey.

Twenty-Four Hours Before

• Pack laptop and European power adapters
• Download the ServiceNow mobile app
• Review the RAI Amsterdam location and transport route
• Charge all devices fully
• Print or save the digital registration confirmation
• Check the Amsterdam weather forecast

On Arrival Morning

• Arrive by 8:30 AM for badge collection
• Visit the exhibition floor before the keynote
• Test laptop connectivity and battery
• Connect to the venue WiFi
• Review session locations on the venue map
• Identify networking priorities

Work with Linking Humans

At Linking Humans, we specialise in connecting exceptional ServiceNow talent with innovative organisations across the Netherlands and broader Europe. Whether you attend World Forum Amsterdam 2025 or engage remotely, we support your ServiceNow career journey.

Seeking ServiceNow opportunities? We work with companies across the Netherlands, Belgium, Luxembourg, and broader EMEA markets, placing professionals in roles where they create meaningful impact and drive digital transformation.

Hiring ServiceNow specialists? We understand ServiceNow roles in the Dutch and Benelux markets and can help you find candidates with the precise skills, language capabilities, and cultural fit your projects require.

Visit our website to explore current opportunities or contact our specialist recruiters focusing on ServiceNow placements across European markets.

Wrapping Up

ServiceNow World Forum Amsterdam 2025 represents a pivotal opportunity for AI adoption across the Dutch and Benelux markets. Whether attending on 3rd December at RAI Amsterdam or engaging through alternative channels, approach it with clear objectives and commitment to transforming insights into action.

The combination of hands-on CreatorCon labs, inspirational insights from speakers like Michael Johnson and Tekin Mentes from Shell, plus networking with Europe’s ServiceNow community, creates exceptional value for professionals at every career stage.

Register early, plan strategically, arrive prepared with specific questions, and transform learnings into actionable initiatives upon returning to your organisation. The future of enterprise AI is being shaped now, and World Forum Amsterdam positions you at the forefront of this transformation.

ServiceNow World Forum Paris 2025: Your Complete Guide

Attending ServiceNow World Forum Paris 2025? This practical guide covers the essentials for the 20th November event at Paris Expo Porte de Versailles, including preparation strategies, speaker profiles, and options for remote participation.

ServiceNow World Forum Paris 2025: Event Overview

ServiceNow World Forum Paris 2025 takes place on Thursday, 20th November 2025 at Paris Expo Porte de Versailles. This complimentary full-day conference runs from 8:30 AM to 6:30 PM, bringing together ServiceNow practitioners, enterprise leaders, and AI specialists across French and international markets.

Essential Event Information

• Date: 20th November 2025
• Time: 8:30 AM – 6:30 PM CET
• Venue: Paris Expo Porte de Versailles, 1 Pl. de la Porte de Versailles, 75015 Paris
• Cost: Complimentary (registration required)
• Format: In-person attendance only
• Sessions: 25+ breakout sessions plus keynotes
• Languages: French and English sessions available

Why the World Forum Paris Matters

Practical AI Implementation Focus

The Paris event centres on real-world AI deployment within enterprise workflows. Attendees explore how leading French and European organisations leverage ServiceNow’s AI platform to drive operational excellence, enhance customer experiences, and accelerate digital transformation across all business functions.

Distinguished Speaker Lineup

The World Forum Paris 2025 features remarkable speakers, including Olympic champion Tony Estanguet, alongside technology leaders from Amadeus, Siemens, Ferrari, Iberdrola, and AG2R LA MONDIALE sharing transformation stories and implementation insights.

Hands-On Technical Learning

CreatorCon labs and the HackZone deliver practical building experiences. Participants create functional AI agents in focused 30-45 minute sessions, working with real-world scenarios that demonstrate immediate applicability to business challenges.

Registration Process

1. Access the official ServiceNow World Forum Paris website
2. Submit the complimentary registration form
3. Unlock My Agenda tool to view 25+ available sessions
4. Schedule your preferred sessions and workshops
5. Receive badge collection confirmation via email

Tip: Early registration allows advance session planning through My Agenda, ensuring you secure places in high-demand workshops before capacity fills.

Daily Schedule at a Glance

Morning Sessions

8:30 AM – 10:00 AM: Arrival and Expo Access

• Badge collection at Paris Expo Porte de Versailles
• Exhibition floor featuring ServiceNow innovations
• CreatorCon preview area
• Early networking opportunities

10:00 AM – 11:00 AM: Opening Presentations

• Platform updates and announcements
• Customer transformation showcases
• AI strategy insights from industry practitioners
• Product development roadmap preview

Afternoon Programme

8:30 AM – 4:00 PM: Concurrent Sessions and Exhibition

• 25+ specialised breakout sessions
• CreatorCon micro labs for hands-on development
• AI agent roadmap presentations
• Workflow automation demonstrations
• Partner technology showcases
• Expert consultations available

Evening Sessions

4:00 PM – 5:00 PM: Special Keynote with Tony Estanguet

An inspiring conversation with three-time Olympic champion and Paris 2024 Olympics organiser Tony Estanguet. This unique session explores how vision, collaboration, and digital innovation drive excellence in both sports and business transformation.

5:00 PM – 6:30 PM: Networking Reception

• SNUG Social gathering
• Refreshments and conversation
• Community programme information
• Peer connections across industries

Meet the Speakers

Tony Estanguet

Olympic Champion, World Record Holder, and Leader in High Performance

Tony Estanguet achieved Olympic gold three times in canoe slalom, establishing himself as one of the sport’s most accomplished athletes. Beyond his athletic achievements, he organised the Paris 2024 Olympics, demonstrating exceptional leadership in delivering complex, high-stakes projects. His insights bridge elite sports performance with business transformation principles.

Beatriz Méndez-Villamil

Chief Information Officer, Amadeus

As Global CIO at Amadeus, Beatriz Méndez-Villamil directs the Digital Transformation Services Department. She spearheads initiatives focused on innovation and digital evolution within the global travel technology sector, bringing practical experience in large-scale technology implementation.

Michael Leipold

Head of Internal Startup, Siemens

Michael Leipold concentrates on converging Operational Technology with IT systems, enabling smarter industrial operations. He assists organisations in streamlining processes and unlocking value through digital innovation. Siemens utilises ServiceNow to integrate shop floor OT devices with IT-based asset and service management systems.

Filippo Cassano

Head of Digital Enterprise Architecture, Infrastructure, and Operations, Ferrari

At Ferrari, Filippo Cassano directs strategic IT initiatives supporting innovation, efficiency, and business alignment. With three decades of international experience spanning IT architecture, infrastructure, operations, and end-user services, he brings deep expertise in driving business transformation at iconic brands.

Cristina Higuero

Global Head of Digital Employee Experience, Iberdrola

Cristina Higuero leads data-driven strategies to simplify digital workplaces and enhance productivity for over 40,000 employees at Iberdrola. Her background in digital and marketing informs her focus on operating-model design, change management, and scaling employee services on modern, AI-ready platforms.

Pascal Gaston

IT Director for Insurance and Support Functions, AG2R LA MONDIALE

Pascal Gaston leads transformation across insurance and shared-services domains at AG2R LA MONDIALE. He joined in 2023 following senior consulting roles and entrepreneurship, including co-founding BeeSwedge and Alenium Consultants, bringing diverse perspectives to enterprise transformation.

Rémi Trento

Vice President and General Manager, France, ServiceNow

With over 20 years in digital environments across startups and global corporations, Rémi Trento drives transformation and delivers results in multi-sector, complex organisations. Operating at executive level, he brings expertise in general management, large-scale sales leadership, and building customer-centric, high-performance teams.

Dave Wright

Chief Innovation Officer, ServiceNow

Dave Wright explores how artificial intelligence and emerging technologies reshape business and work. He champions placing people at the centre of workplace innovation, helping organisations leverage technology to boost productivity and streamline operations across enterprise environments.

Fabio Spoletini

Group Vice President, EMEA South, ServiceNow

Fabio Spoletini serves as Global Vice President for EMEA South at ServiceNow, bringing over 24 years of experience in sales, customer service, and leadership across Europe, Middle East, and Africa. He focuses on nurturing regional talent, driving digital transformation, and delivering value to customers.

Preparation Strategies

Day-of Essentials Checklist

• Laptop (required for CreatorCon participation)
• European power adapters and charging cables
• Smartphone or tablet (second screen for lab instructions)
• Business cards for networking
• Comfortable footwear (large venue requires walking)
• Notebook for capturing insights
• Light jacket (exhibition halls can be cool)

Getting to Paris Expo Porte de Versailles

Address: 1 Pl. de la Porte de Versailles, 75015 Paris, France

Metro Options

• Line 12: Porte de Versailles station (2-minute walk, use Exit 1)
• Line 8: Balard station (9-minute walk)

Tram

• T3a: Porte de Versailles – Parc des Expositions stop (3-minute walk)

From Airports

• Orly Airport: 30-40 minutes by taxi
• Charles de Gaulle Airport: 35-45 minutes by taxi
• Public transport: RER B to Châtelet, transfer to Metro Line 12

Tip: Purchase a Navigo Day Pass or Paris Visite travel card for unlimited Metro, RER, and tram travel throughout the day.

CreatorCon at World Forum Paris

Practical Developer Track

CreatorCon delivers hands-on workshops and labs for ServiceNow practitioners at all levels. These practical sessions move beyond theory, providing real building experience with platform capabilities.

Micro Labs Format

Duration: Focused 30-45 minute sessions Outcome: Functional AI agents you’ve built yourself Approach: Real-world use cases with step-by-step guidance Equipment: Bring your laptop (required)

Builder Track

Ideal for: Newcomers, business analysts, citizen developers Content: No-code and low-code approaches, AI fundamentals, workflow basics Benefit: Accessible entry without technical prerequisites

The HackZone

An innovation space for experimenting with ServiceNow AI capabilities, testing new features, and pushing platform boundaries in a supportive environment encouraging creativity.

Remote Participation Options

For Those Unable to Attend

1. ServiceNow Community Online: Access digital forums, discussion groups, and virtual events. Strong French-speaking community chapters provide localised support and knowledge sharing.

2. Developer Portal Resources: Free Personal Developer Instances, training modules, and learning paths available in multiple languages for self-paced skill building.

3. Virtual SNUG Chapters: French ServiceNow User Groups host regular virtual meetings covering platform updates, use cases, and best practices relevant to local markets.

4. Colleague Debriefs: Arrange structured follow-ups with attending colleagues. Provide a question template covering:

• Most actionable session insights
• Relevant AI capabilities for your sector
• Recommended ServiceNow partners
• Emphasised skills and certifications
• Key platform announcements

Request session materials, demo photographs, and vendor contacts.

5. Social Media Monitoring: Follow real-time updates using hashtags like #ServiceNow #WorldForumParis #AIAgents. Many attendees share insights, photos, and key takeaways throughout the event.

6. Alternative World Forum Cities: Consider other European events in Amsterdam, London, or Munich if Paris timing doesn’t suit your schedule.

Post-Event Content

ServiceNow typically publishes selected recordings, presentation materials, announcement summaries, and case study details after major events. Subscribe to European newsletters for direct delivery.

Frequently Asked Questions

Is registration really free?

Yes, World Forum Paris is completely complimentary. Registration is mandatory, but there are no ticket fees, making it accessible to all ServiceNow professionals.

Are sessions in French or English?

Both languages are available. My Agenda clearly indicates session languages, allowing you to select based on your preference or language requirements.

Can non-customers attend?

Absolutely. World Forum welcomes anyone interested in ServiceNow capabilities, whether you represent customers, partners, potential adopters, or simply want to learn about AI and digital transformation.

Will recordings be available?

Selected keynotes, particularly Tony Estanguet’s session, are typically recorded and published post-event. Not all breakout sessions receive recordings, so in-person attendance provides maximum benefit.

The Tony Estanguet Special Keynote

Why This Session Stands Out

The 4:00 PM – 5:00 PM conversation with Tony Estanguet offers unique perspectives on achieving excellence under pressure. His experience organising the Paris 2024 Olympics whilst maintaining focus on performance, innovation, and team collaboration provides valuable parallels for business transformation leaders.

Session Themes

• Vision-setting and goal achievement
• Team collaboration and performance optimisation
• Digital innovation in complex projects
• Maintaining standards whilst innovating
• Leadership through transformation challenges

Tip: Arrive early, as this inspirational session will attract significant attendance. Prepare questions about change leadership, team dynamics, or managing complex initiatives to maximise Q&A opportunities.

Why World Forum Paris 2025 Matters

French Market Leadership

Paris’s position as a European technology and business hub makes this World Forum particularly significant. The combination of French innovation culture, strong engineering tradition, and ServiceNow’s platform capabilities creates unique opportunities for organisations ready to lead in AI adoption.

Direct Platform Insights

Hearing from ServiceNow’s Chief Innovation Officer and regional leadership provides visibility into upcoming features and strategic directions relevant to European markets. This intelligence proves invaluable for planning organisational roadmaps.

Local Implementation Context

Customer speakers and case studies feature French organisations, providing culturally relevant insights into implementation approaches, change management strategies, and success metrics that resonate within French business culture.

Final Preparation Checklist

Day Before

• Pack laptop and European power adapters
• Download ServiceNow mobile app
• Review venue location and Metro route
• Charge all devices fully
• Print or save digital registration confirmation

Event Morning

• Arrive by 8:30 AM
• Visit expo floor early
• Test laptop connectivity
• Connect to venue WiFi
• Review session locations on venue map

Conclusion

ServiceNow World Forum Paris 2025 represents a significant opportunity for AI adoption across French and European markets. Whether attending on 20th November at Paris Expo Porte de Versailles or engaging through alternative channels, approach it with clear objectives and commitment to action.

The combination of hands-on CreatorCon labs, insights from speakers like Tony Estanguet and technology leaders from Amadeus, Ferrari, and Siemens, plus networking with Europe’s ServiceNow community, creates exceptional value for professionals at every career stage.

Register early, plan strategically, arrive prepared with specific questions, and transform insights into action upon returning to your organisation.

ServiceNow World Forum Munich 2025: Complete Guide & Preparation Tips

Planning to attend ServiceNow World Forum Munich 2025? This comprehensive guide provides everything you need to know about the 12th November event at Messe München, including expert preparation strategies, speaker highlights, and engagement options for those unable to attend in person.

What is ServiceNow World Forum Munich 2025?

ServiceNow World Forum Munich 2025 is a complimentary, full-day conference taking place on Wednesday, 12th November 2025 at Messe München. Running from 8:30 AM to 6:30 PM, this event brings together ServiceNow professionals, AI experts, and enterprise leaders across German-speaking regions to explore AI implementation, workflow automation, and digital transformation strategies.

Key Event Details

• Date: 12th November 2025
• Time: 8:30 AM – 6:30 PM CET
• Location: Messe München, Am Messesee 2, 81829 Munich, Germany
• Cost: Free registration required
• Format: In-person only (no virtual attendance)
• Sessions: 25+ breakout sessions, keynotes, and hands-on labs
• Languages: Sessions available in German and English

Why Attend ServiceNow World Forum Munich 2025?

AI-Driven Business Transformation

World Forum Munich 2025 focuses on practical AI implementation within the ServiceNow platform. Attendees discover how leading European organisations are deploying AI-powered workflows to transform operations, improve customer experiences, and boost productivity across all business functions.

Thought-Provoking Speakers

The 2025 Munich speaker lineup features internationally recognised thought leaders, including bestselling authors Professor Dr Miriam Meckel and Dr Léa Steinacker, alongside ServiceNow’s Chief Innovation Officer Dave Wright and industry executives sharing real-world transformation stories.

Hands-On CreatorCon Experience

CreatorCon labs and the HackZone provide hands-on opportunities to build AI agents, test automation workflows, and develop solutions on the ServiceNow platform. These practical sessions allow you to create functional AI agents in 30-45 minutes using real-world use cases.

ServiceNow World Forum Munich 2025 Agenda

Morning Programme

8:30 AM – 10:00 AM: Registration & Expo Opening

• Badge collection at Messe München
• Early access to the expo floor featuring ServiceNow AI Platform innovations
• CreatorCon area preview
• Coffee networking with early attendees

10:00 AM – 11:00 AM: Opening Keynote

• ServiceNow AI Platform updates and announcements
• Customer transformation case studies
• Leadership insights on AI adoption strategies
• Product roadmap revelations

Afternoon Sessions

8:30 AM – 4:00 PM: Breakout Sessions & Expo

• 25+ specialised sessions across multiple technology tracks
• Hands-on CreatorCon micro labs for AI agent development
• ServiceNow AI roadmap presentations
• Workflow automation demonstrations
• Partner solution showcases
• One-to-one consultations with ServiceNow experts
• HackZone innovation experiences

Evening Programme

4:00 PM – 5:00 PM: Special Keynote – The AI Turning Point A must-attend conversation with bestselling authors and tech visionaries Dr Miriam Meckel and Dr Léa Steinacker exploring leadership, trust, and success in the new era of AI. This unforgettable session examines how AI transforms the way we work, similar to how the iPhone revolutionised communication and business.

5:00 PM – 6:30 PM: Networking Reception

• SNUG Social (ServiceNow User Groups gathering)
• Refreshments and networking
• Peer connections and knowledge exchange
• Community programme information

ServiceNow World Forum Munich 2025 Speakers

Professor Dr Miriam Meckel

Co-founder and Executive Chairwoman at ada, Professor, and Bestselling Author

Professor Dr Miriam Meckel stands as one of Europe’s leading voices on artificial intelligence and leadership transformation. As co-founder of ada, she shapes the future of business through technology. Her bestselling books and board leadership positions make her a sought-after expert on how AI reshapes organisational structures and leadership approaches.

Dr Léa Steinacker

Co-founder and Executive Chairwoman at ada, Social Scientist, Bestselling Author, and Award-Winning Entrepreneur

Dr. Léa Steinacker brings a unique perspective as a Forbes 30 Under 30 honouree and bestselling author. Her work as a social scientist and entrepreneur drives critical conversations around AI ethics, organisational innovation, and the human side of technological transformation. Together with Professor Meckel, she leads ada in reimagining how businesses integrate AI responsibly.

Rüdiger Rath

Chief Executive Officer, CANCOM

As CEO of CANCOM, Rüdiger Rath directs strategy in the dynamic European IT marketplace. With over 25 years of international IT leadership experience, he guides CANCOM’s focus on supporting digital transformation through AI, IoT, cloud computing, security, modern workplace solutions, and enterprise applications. His insights reflect real-world implementation challenges and opportunities across German-speaking markets.

Dave Wright

Chief Innovation Officer, ServiceNow

Dave Wright explores how artificial intelligence and emerging technologies reshape business operations and work environments. He champions putting people at the centre of workplace innovation, helping organisations leverage technology to boost productivity and streamline operations. His role involves identifying trends and innovations that will define the future of enterprise software.

ServiceNow World Forum Munich 2025 Preparation Guide

Day of Event Essentials

Must-Bring Items:

• Laptop (essential for CreatorCon labs and workshops)
• Tablet or smartphone (second screen for lab guides)
• Business cards for networking opportunities
• Comfortable walking shoes (large venue)
• Notebook and pen for capturing insights
• Water bottle and snacks

CreatorCon at ServiceNow World Forum Munich 2025

What is CreatorCon?

CreatorCon represents the hands-on developer and administrator track within World Forum, offering practical workshops, labs, and interactive demonstrations for ServiceNow builders at all experience levels. It’s where theory meets practice through real-world building exercises.

CreatorCon Micro Labs

Ideal for: All skill levels, from beginners to experienced developers

Focus: Rapid AI agent creation, low-code development, workflow automation fundamentals

Duration: Focused 30-45 minute sessions designed for quick learning

Outcomes: Leave with a functional AI agent you’ve built yourself

The HackZone

The HackZone provides an innovation playground where you can experiment with ServiceNow AI capabilities, test new features, and push the boundaries of what’s possible on the platform. This interactive space encourages creativity and experimentation in a supportive environment.

CreatorCon Builder Track

Perfect for: ServiceNow newcomers, business analysts, citizen developers

Content: No-code and low-code development approaches, AI agent basics, workflow automation introduction

Benefit: Accessible entry point to ServiceNow development without technical prerequisites

Community Programmes

Visit the Community Programmes booth in the CreatorCon space to learn about:

• Starting or joining local ServiceNow User Group chapters
• MVP (Most Valuable Professional) and Rising Stars programmes
• ServiceNow certification paths
• Global community engagement opportunities

Can’t Attend ServiceNow World Forum Munich 2025?

Alternative Engagement Options

1. ServiceNow Community Online: Join digital forums, discussion groups, and virtual events through the ServiceNow Community platform. Access resources, ask questions, and connect with global practitioners including strong German-speaking community chapters.

2. ServiceNow Developer Portal: Access free Personal Developer Instances (PDIs), training modules, and learning paths. Build ServiceNow skills at your own pace with official educational resources available in multiple languages.

3. Virtual SNUG Events: Participate in German-speaking ServiceNow User Group meetings. Many chapters across Germany, Austria, and Switzerland host monthly virtual sessions covering platform updates, use cases, and best practices.

4. Complete ServiceNow Value Assessments: Explore ServiceNow’s online calculators and assessment tools to understand potential impacts on your organisation. Use these insights for internal discussions about platform adoption or expansion.

5. Ask Colleagues Who Attend: If team members or industry contacts are attending World Forum Munich, arrange comprehensive debriefs afterwards. Create a structured template of questions:

• Which sessions delivered the most actionable insights?
• What AI agent capabilities seemed most relevant to our industry sector?
• Are there specific ServiceNow partners worth exploring for our needs?
• Which skills or certifications are German employers emphasising?
• What were the key announcements from ServiceNow leadership?

6. Follow Event on Social Media Monitor LinkedIn, Twitter, and ServiceNow channels for real-time updates using hashtags like #ServiceNow #WorldForumMunich #AIAgents. Many attendees share insights, photos, and key takeaways throughout the day.

The AI Turning Point: Featured Evening Keynote

Why This Session Matters

The 4:00 PM – 5:00 PM keynote with Dr Miriam Meckel and Dr Léa Steinacker represents a unique opportunity to hear from two of Europe’s most influential voices on AI and leadership transformation. Their conversation explores:

• How AI represents a transformative moment comparable to the iPhone’s impact
• Leadership requirements in AI-augmented organisations
• Building trust in automated systems
• Redefining success metrics in the age of AI
• Balancing innovation with ethical considerations

What to Expect

This isn’t a technical deep-dive but rather a thought-provoking exploration of AI’s human dimensions. Both speakers bring bestselling author credentials and real-world experience building AI-focused organisations. Their insights help leaders navigate the organisational change management aspects of AI adoption.

Pro Tip: Arrive early, as this session will likely attract high attendance. Prepare questions about change management, workforce transformation, or ethical AI considerations to maximise the Q&A opportunity.

ServiceNow User Groups (SNUGs) at World Forum Munich 2025

What are SNUGs?

ServiceNow User Groups represent community-led gatherings where ServiceNow professionals connect, learn, and share knowledge. Germany has particularly active SNUG chapters in Munich, Frankfurt, Hamburg, Berlin, and other major cities.

SNUG Social at World Forum Munich

The SNUG Social runs during the 5:00 PM – 6:30 PM networking reception, offering:

• Interactive networking activities, including bingo challenges
• Exclusive refreshments unavailable elsewhere at the expo
• SNUG 2025 commemorative pins
• Information about starting or joining local chapters
• Connections with MVP programme members

Why Attend: The SNUG Social provides a relaxed environment for genuine networking. Unlike formal sessions, this casual gathering encourages open discussion about real challenges, solutions, and experiences with ServiceNow implementations.

Why ServiceNow World Forum Munich 2025 Matters

European AI Leadership

Munich’s position as a technology hub makes this World Forum particularly significant for European markets. The combination of local innovation, strong German engineering culture, and ServiceNow’s platform capabilities creates unique opportunities for organisations willing to lead in AI adoption.

Platform Roadmap Insights

Hearing directly from ServiceNow’s Chief Innovation Officer and product leadership provides visibility into upcoming features, deprecations, and strategic directions specific to European markets. This intelligence proves invaluable for planning organisational ServiceNow roadmaps.

Real-World German Implementations

Customer speakers and case studies at Munich often feature German organisations, providing culturally relevant insights into implementation approaches, change management strategies, and success metrics that resonate in German business culture.

Community Strength

The German-speaking ServiceNow community ranks among the strongest and most engaged globally. World Forum Munich brings this community together physically, strengthening connections that provide ongoing support throughout your ServiceNow journey.

Connect with Linking Humans

At Linking Humans, we specialise in connecting exceptional ServiceNow talent with organisations pushing boundaries across Europe. Whether you’re attending World Forum Munich 2025 or engaging remotely, we support your career journey in the ServiceNow ecosystem.

Seeking ServiceNow opportunities? Our team works with companies across Germany, Austria, Switzerland, and broader EMEA markets, placing developers, architects, consultants, and administrators in roles where they create genuine impact.

Hiring ServiceNow professionals? We understand the nuances of ServiceNow roles in German-speaking markets and can help you find candidates with the precise skills, language capabilities, and cultural fit your projects demand.

Get in touch with us today!

Conclusion: Make the Most of ServiceNow World Forum Munich 2025

ServiceNow World Forum Munich 2025 represents a pivotal moment for AI adoption across German-speaking markets. Whether you’re attending the 12th November event at Messe München or engaging through alternative channels, approach it with clear objectives and commitment to action.

The combination of hands-on CreatorCon labs, insights from thought leaders like Professor Meckel and Dr. Steinacker, practical customer stories, and networking with Europe’s ServiceNow community creates unmatched value for professionals at every career stage.

Register early, build your agenda strategically, come prepared with specific questions, and transform insights into action when you return to your organisation. The future of work is being shaped by AI, and World Forum Munich puts you at the forefront of this transformation.

ServiceNow World Forum NYC 2025: Complete Guide & Preparation Tips

Are you attending ServiceNow World Forum New York City 2025? This comprehensive guide covers everything you need to know about the 29th October event at Javits Center, including preparation tips, speaker insights, and strategies for those unable to attend.

What is ServiceNow World Forum New York City 2025?

ServiceNow World Forum NYC 2025 is a complimentary, full-day event taking place on Tuesday, 29th October 2025 at the Javits Center, Manhattan. Running from 8:30 AM to 5:00 PM, this conference brings together ServiceNow professionals, AI experts, and enterprise technology leaders to explore AI implementation, CRM transformation, and workflow automation.

Key Event Details

• Date: 29th October 2025
• Time: 8:30 AM – 5:00 PM EDT
• Location: Javits Center, 445 11th Avenue, New York, NY 10001
• Format: In-person only (no virtual attendance)
• Sessions: 35+ breakout sessions, keynotes, and hands-on labs

Why Attend ServiceNow World Forum NYC 2025?

AI Agent Implementation Focus

The World Forum NYC 2025 centres on ServiceNow AI Agents and practical AI adoption strategies. Attendees will learn how leading organisations in financial services, healthcare, and technology are deploying AI-powered workflows to transform operations.

Industry-Leading Speakers

The 2025 speaker lineup includes executives from BlackRock, TD Bank, National Hockey League, FactSet, and USI Insurance Services, alongside ServiceNow leadership sharing platform roadmaps and product innovations.

Hands-On Learning with CreatorCon

CreatorCon labs provide hands-on experience building AI agents, testing automation workflows, and developing low-code solutions on the ServiceNow platform. Choose between beginner-friendly Builder Track or advanced AI Agent Track sessions.

ServiceNow World Forum NYC 2025 Agenda

Morning Schedule

8:30 AM – 10:00 AM: Registration & Expo Opening

• Badge collection at Javits Center North entrance
• Early access to expo floor featuring ServiceNow partners
• CreatorCon area exploration
• Networking with early arrivals

10:00 AM – 11:00 AM: Opening Keynote

• ServiceNow AI Platform updates
• Customer transformation stories
• AI adoption strategies from industry leaders
• Product roadmap announcements

Afternoon Sessions

11:30 AM – 4:00 PM: Breakout Sessions & Expo

• 35+ specialised sessions across multiple tracks
• Hands-on CreatorCon labs (30-45 minute AI agent builds)
• ServiceNow AI Agents roadmap presentations
• CRM transformation workshops
• Partner solution demonstrations
• One-on-one consultations with ServiceNow experts

4:00 PM – 5:00 PM: Networking Reception

• SNUG Social (ServiceNow User Groups gathering)
• Refreshments and entertainment
• Peer networking opportunities
• Community programme information

ServiceNow World Forum NYC 2025 Speakers

Olin Gay, Director, Head of Service Platform and Observability at BlackRock manages the entire ServiceNow platform deployment, overseeing development, governance, and enterprise-wide execution. His expertise covers business workflow integration, automation strategy, and telemetry systems for client service excellence.

Cheryl Geremia, U.S. Head of Non-Financial Risk at TD Bank Group leads risk strategy and large-scale remediation programmes. Her executive career spans NYSE, Deutsche Bank, and Morgan Stanley, where she served as Global Head of Operational Risk.

Jose Marquez, ServiceNow Lead AI Developer at USI Insurance Services specialises in generative AI, automation, and systems integration. A recognised ServiceNow thought leader, Jose has driven enterprise-wide efficiencies and spoken at multiple ServiceNow conferences about AI-powered solutions.

Patrice Distler, SVP and Chief Human Resources Officer at the NHL oversees talent acquisition, learning and development, and employee relations. She champions inclusive workplace culture and implements strategic HR programmes supporting organisational goals.

John Stein, Senior Director, Digital Transformation at the NHL executes the league’s vision for modernising operations internally and with external clubs, partners, and vendors. Combining hockey passion with digital strategy expertise, John directs transformation initiatives across the organisation.

Neil Bussell, Vice President, Director, Product Management at FactSet, brings 40+ years of technology leadership across telecommunications, CPG, and financial services. His strategic vision and technical expertise have driven major innovations at S&P 500 companies.

Amy Lokey, EVP, Chief Experience Officer at ServiceNow, transforms how people and businesses leverage technology through streamlined, AI-powered experiences that anticipate user needs and boost productivity.

Kelley Steven-Waiss, Chief Transformation Officer at ServiceNow, helps customers drive workforce transformation. Previously Head of Workforce Innovation Products at ServiceNow, she founded and led Hitch Works, a talent mobility platform acquired by ServiceNow.

Peter Russo, Vice President, Core Business Workflows at ServiceNow, shares insights into business transformation journeys, specifically how top-performing organisations replace outdated ERP modules with agile, AI-native workflows.

Sheri Kahn, Vice President Product & Solutions Marketing, CRM at ServiceNow, leads initiatives redefining customer engagement across every touchpoint, helping companies transform customer experience into competitive advantage.

Jeffrey Gore, Vice President, Industry Product & Solutions Marketing at ServiceNow, leverages 25+ years building, deploying, and marketing enterprise workflows across regulated industries, establishing ServiceNow as an AI and service management leader.

Nenshad Bardoliwalla, GVP, Product Management at ServiceNow has spent two decades at the forefront of product development and business growth across business intelligence, enterprise performance management, data integration, and AI.

ServiceNow World Forum NYC 2025 Preparation Guide

A Few Days Before the Event

1. Confirm session selections – Double-check My Agenda for any scheduling conflicts
2. Prepare questions – List specific challenges to discuss with experts
3. Download the ServiceNow mobile app – Access digital event materials
4. Pack essentials – Laptop, chargers, business cards, notebook
5. Plan travel logistics – Route to Javits Center North entrance (11th Avenue at 38th Street)

Day of Event Essentials

Must-Bring Items:

• Laptop (required for CreatorCon labs)
• Power adapter and charging cables
• Tablet or smartphone (second screen for lab guides)
• Business cards for networking
• Comfortable shoes (expect significant walking)
• Water bottle
• Notebook and pen

CreatorCon at ServiceNow World Forum NYC 2025

What is CreatorCon?

CreatorCon is the hands-on developer and admin track within World Forum, offering practical labs, workshops, and interactive demonstrations for ServiceNow builders at all skill levels.

CreatorCon Builder Track

Ideal for: ServiceNow beginners, business analysts, citizen developers

Focus: Low-code and no-code development, workflow automation basics, AI agent fundamentals

Duration: 30-45 minute sessions

CreatorCon AI Agent Track

Ideal for: Experienced ServiceNow developers, architects, and technical consultants

Focus: Advanced AI agent customisation, complex integrations, enterprise-scale implementations

Requirements: ServiceNow platform experience, development background

CreatorCon Expo Activities

• Build an AI Agent: Create functional AI agents using real-world use cases
• IoT Garden: Explore connected device demonstrations
• Community Cards: Collect digital trading cards by networking
• MVP Meet & Greet: Connect with ServiceNow Most Valuable Professionals

ServiceNow User Groups (SNUGs) at World Forum NYC 2025

What are SNUGs?

ServiceNow User Groups are community-led gatherings where ServiceNow professionals connect, learn, and share knowledge. The SNUG Social at World Forum NYC runs during the 4:00 PM – 5:00 PM networking reception.

SNUG Social Activities

• Interactive networking bingo
• Exclusive refreshments
• SNUG 2025 commemorative pins
• Local chapter information
• Community programme sign-ups

Pro Tip: The SNUG Social offers relaxed networking in a less formal environment than daytime sessions. It’s ideal for making genuine connections with peers facing similar challenges.

How to Maximise ServiceNow World Forum NYC 2025

Strategy for Business Leaders

1. Focus on ROI sessions – Attend sessions showcasing measurable business outcomes
2. Meet with account teams – Schedule time with ServiceNow representatives
3. Explore partner solutions – Identify implementation partners for your initiatives
4. Network strategically – Connect with executives from similar industries

Can’t Attend ServiceNow World Forum NYC 2025?

Alternative Engagement Options

1. ServiceNow Community Online: Join digital forums, discussion groups, and virtual events through the ServiceNow Community platform. Access resources, ask questions, and connect with global practitioners.

2. ServiceNow Developer Portal: Access free Personal Developer Instances (PDIs), training modules, and learning paths. Build skills at your own pace with official ServiceNow educational resources.

3. Virtual SNUG Events: Participate in regional ServiceNow User Group meetings. Many chapters host monthly virtual sessions covering platform updates and use cases.

4. Follow Event on Social Media: Monitor LinkedIn, Twitter, and ServiceNow channels for real-time updates, session highlights, and post-event content using hashtags like #ServiceNow #WorldForumNYC #AIAgents

5. Ask Colleagues Who Attend: If team members or industry contacts are attending World Forum NYC, arrange to debrief with them afterwards.

Post-Event Resources

After World Forum NYC concludes, ServiceNow typically publishes:

• Session recordings (selected keynotes)
• Speaker presentations and slide decks
• Blog posts summarising key announcements
• Product documentation for new features
• Customer case study details

ServiceNow World Forum NYC 2025: Travel & Accommodation Tips

Getting to Javits Center

Address: 445 11th Avenue, New York, NY 10001

Entrance: North Javits entrance on 11th Avenue near 38th Street

Public Transport:

• Subway: 7 train to 34th Street-Hudson Yards (10-minute walk)
• Bus: M34-SBS, M11, M12 routes stop nearby
• LIRR: Penn Station (15-minute walk)

Parking: Limited parking is available at the Javits Center. Public transport is recommended.

ServiceNow World Forum NYC 2025 FAQs

Is ServiceNow World Forum NYC free?

Yes, ServiceNow World Forum NYC 2025 is completely free to attend. Registration is required, but there are no ticket costs, making it accessible to all ServiceNow professionals.

Do I need to be a ServiceNow customer to attend?

No, World Forum NYC welcomes ServiceNow professionals regardless of whether they work for customers, partners, or are simply interested in the platform. However, some advanced sessions may assume ServiceNow experience.

Will sessions be recorded?

Selected sessions, particularly keynotes, are typically recorded and made available after the event through ServiceNow’s digital channels. Not all breakout sessions are recorded.

Can I bring a guest?

Guests must register separately for the event. Each attendee needs their own registration and badge for security and capacity planning.

What is the dress code?

Business casual is standard for World Forum events. Comfortable shoes are essential as you’ll be walking between sessions and standing at expo booths.

Are meals provided?

Light refreshments, coffee, and snacks are typically available throughout the day. The networking reception includes refreshments. Full meals are not provided, so plan accordingly.

How do I contact ServiceNow about the event?

For registration issues or event questions, visit the ServiceNow Events Help Center. For CreatorCon-specific questions, email CreatorCon@servicenow.com.

Career Opportunities at ServiceNow World Forum NYC 2025

Networking for Career Growth

World Forum NYC offers exceptional networking opportunities for ServiceNow professionals seeking career advancement. Whether you’re a developer, architect, consultant, or administrator, connecting with industry leaders opens doors to new possibilities.

Final Preparation Checklist

Two Days Before

• Review My Agenda selections one final time
• Charge all devices fully
• Print or save a digital copy of the registration confirmation
• Review speaker bios and company backgrounds

Day Before

• Pack laptop, chargers, and all essentials
• Review the Javits Center location and entrance
• Prepare questions for speakers and experts
• Update LinkedIn profile and status

Morning of Event

• Download and read the Linking Humans Global Salary Survey on the way to the forum
• Arrive by 8:30 AM for badge collection
• Visit the expo floor before the keynote
• Test the laptop and ensure a full charge
• Connect to the venue WiFi
• Enable LinkedIn notifications for networking

Conclusion: Make the Most of ServiceNow World Forum NYC 2025

The ServiceNow World Forum New York City 2025 represents a pivotal moment for enterprise AI adoption. Whether you’re attending the 29th October event at Javits Center or engaging through alternative channels, approach it with clear objectives and an action-oriented mindset.

The combination of hands-on CreatorCon labs, insights from industry-leading speakers like those from BlackRock, TD Bank, NHL, and FactSet, plus networking with the ServiceNow community, creates unmatched value for professionals at every career stage.

Plan your agenda strategically, come prepared to learn and share, and transform insights into action when you return to your organisation.

How to Prepare for ServiceNow World Forum London 2025: The Complete Guide

The ServiceNow World Forum London 2025 is set to be one of the most important enterprise technology events of the year. With AI transforming every industry, this one-day forum at London’s ExCeL will showcase how organisations can unlock business value with the ServiceNow AI Platform. Whether you are attending in person or following from afar, this guide will help you prepare, plan, and make the most of the experience.

What Is ServiceNow World Forum London 2025?

World Forum London is part of ServiceNow’s global World Forum series. The London stop takes place on 15th October 2025 and brings together business leaders, IT professionals, ServiceNow customers, partners, and developers.

Attendees will explore:

• Inspiring keynotes from AI leaders who are putting technology to work in their organisations

• CreatorCon labs and workshops, where you can test AI Agents and low-code tools first-hand

• A busy expo floor with demos, expert advice, and partner solutions

• Networking opportunities through receptions, the SNUGs Social, and informal meetups

If you are asking yourself, “Should I go to ServiceNow World Forum London 2025?” the answer is yes if you want to see practical AI solutions applied to real business workflows.

Why Attend World Forum London?

Here are the main reasons professionals are attending:

• AI in practice: See how enterprise AI is being applied across IT, HR, procurement, operations, and customer service.

• Networking at scale: Meet professionals across industries who are working on similar transformation challenges.

• Thought leadership: Learn directly from global companies including Visa, AstraZeneca, and Rolls-Royce.

• Exclusive insights: Hear announcements, product roadmaps, and customer success stories not available online.

Agenda Highlights

The day is designed to be intensive, with learning and networking opportunities from start to finish.

• 08:30 – 10:00 | Welcome and Expo Opening
  Collect your badge, enjoy refreshments, and start exploring the expo floor.

• 10:00 – 11:00 | World Forum Keynote
  Senior leaders and customers will demonstrate how AI is already delivering measurable results in their organisations.

• 08:30 – 16:00 | Breakout Sessions and Expo
  Attend sessions across IT transformation, AI adoption, and workflow modernisation. The expo will remain open throughout.

• 16:00 – 17:00 | Our Place in the Universe with Professor Brian Cox
  A unique session that blends science, philosophy, and perspective, delivered by one of the UK’s most engaging science communicators.

• 17:00 – 18:30 | Networking Reception and SNUGs Social
  End the day by building connections with peers and ServiceNow experts in a relaxed environment.

Speakers You Should Not Miss

• Professor Brian Cox – Physicist, bestselling author, BBC presenter

• Marcus Millership, Rolls-Royce – Leading multi-year transformation strategy

• Olivier Renault, Sainsbury’s Digital – Driving digital performance and resilience

• Paul Ballard, Nationwide Building Society – Leading AI adoption in financial services

• Ashish Tiwari, Aptiv – Delivering scalable procurement operations with AI

• Ruth Kirby, Arqiva – Leading AI-enabled service transformation

• Paul Miller, National Grid – Driving AIOps and observability at scale

• Nick Tzitzon, ServiceNow – Strategy, innovation, and sustainability

• Jayney Howson, ServiceNow – Leading global reskilling through ServiceNow University

This speaker line-up provides a strong balance of technical, strategic, and industry-focused perspectives.

How to Prepare for World Forum London

To get the most from the event, plan in advance:

1. Register Early and Build Your Agenda

Use the “My Agenda” tool to secure your sessions. There are more than 20 to choose from, so focus on those that best match your role and business priorities.

2. Plan Your Travel to ExCeL London

The World Forum takes place at ExCeL London, One Western Gateway, Royal Victoria Dock, E16 1XL.

• Take the Elizabeth Line or DLR.

• For the east entrance, alight at Prince Regent (DLR).

• For the west entrance, alight at Custom House (DLR or Elizabeth Line).

3. Bring the Right Equipment

• Laptop and charger (essential for CreatorCon labs)

• Tablet or second device to follow guides alongside labs

• Business cards or digital contact QR codes for networking

• Comfortable shoes, notebook, and water bottle

4. Define Your Event Goals

Be clear about what you want to achieve. Examples include:

• Meet three potential technology partners

• Learn two actionable AI adoption strategies for IT workflows

• Gain one new skill from CreatorCon labs that you can apply within your organisation

5. Make Time for Networking

Some of the most valuable outcomes come from conversations. Attend the SNUGs Social and use expo breaks to connect with peers and experts.

For Those Not Attending

If you cannot be in London on the day, there are still many ways to benefit:

• Follow live updates on LinkedIn and X by searching the event hashtag

• Review post-event materials such as slide decks, blogs, or recorded sessions that are shared afterwards

• Engage with ServiceNow User Groups (SNUGs) for local or virtual discussions of the event highlights

• Ask colleagues who attend to share insights or run a short team debrief session

• Look ahead to other World Forum cities, as ServiceNow will be hosting additional forums globally

Final Tips

• Be selective and focus on the sessions that align with your priorities

• Follow up quickly with new contacts while the event is fresh

• Consolidate notes and create a short internal debrief within 48 hours

• Continue the conversation through SNUGs and ServiceNow’s online community

The ServiceNow World Forum London 2025 is an unmissable opportunity to see AI in action, meet industry leaders, and bring back ideas that can transform your business. Whether you are attending in person or following remotely, preparation is the key to turning this one-day forum into a long-term impact for your organisation.

Connect, Learn, and Innovate at ServiceNow’s World Forum Rotterdam

ServiceNow is bringing the future of AI-powered solutions directly to Rotterdam on 20 November 2024 at the WTC Rotterdam, Beursplein 37, 3011 AA Rotterdam, Netherlands. This event provides a full day dedicated to exploring AI’s transformative impact on business, productivity, and workflows. Join industry experts, innovative leaders, and like-minded professionals for a day of networking, hands-on demos, and forward-thinking sessions that will inspire and equip you to harness AI for your organisation.

Why Attend the World Forum Rotterdam?

The ServiceNow World Forum Rotterdam is more than just an event—it’s an opportunity to gain a competitive edge through AI-driven technology that improves workplace productivity and efficiency. Here’s what you can expect:

• Insightful Keynote: Learn from real-world examples as leading ServiceNow customers share how they’ve leveraged AI to empower their teams, enhance processes, and drive their businesses forward. With expert insights on AI’s capabilities, the keynote sets the stage for a transformative day.
• Interactive Sessions and Demos: Explore ServiceNow’s latest AI tools through engaging breakout sessions and live demonstrations. These expert-led sessions offer practical strategies and insights into how AI can solve pressing challenges and streamline daily operations.
• World Forum Expo: The Expo will showcase a variety of customer success stories, alongside hands-on demos of ServiceNow’s intelligent platform. This is your chance to test-drive the platform and ask in-depth questions tailored to your needs.

Event Schedule

The day will be filled with valuable sessions, networking, and an immersive look into ServiceNow’s AI capabilities. Here’s a snapshot of the day’s agenda:

Check-In (8:00 AM): Arrive early to pick up your badge and grab a coffee while connecting with fellow attendees.

Sessions & Demos (8:30 AM – 9:45 AM): Start the day with focused, hands-on sessions and product demos that reveal how AI is reshaping modern workflows.

Keynote (10:00 AM – 11:00 AM): A keynote session packed with insights, designed to inspire and showcase the impact of AI on transforming business processes.

Sessions & Demos (11:30 AM – 4:30 PM): Engage with ServiceNow experts in breakout sessions and demos throughout the afternoon, uncovering practical applications of AI-driven solutions.

Lunch Break (12:00 PM – 1:00 PM): Take time to relax and network over lunch in the Expo area.

Closing Session (4:30 PM – 5:15 PM): Recap key insights from the day and get a sneak peek at what’s next for AI and ServiceNow’s platform.

Networking Reception (5:00 PM – 6:30 PM): Wrap up the day with light refreshments, lively discussions, and valuable networking with peers and industry experts.

Meet the Speaker

This year, Dave Wright, ServiceNow’s Chief Innovation Officer, will headline the forum. With more than a decade of leadership at ServiceNow, Dave brings unique insights into how AI technology can unlock productivity across all levels of an organisation. His role as Chief Innovation Officer allows him to focus on advancements that enhance workplace efficiency, making him the perfect guide for this AI-focused day.

Tips for Making the Most of Your Forum Experience

To ensure you leave the forum with new insights, valuable contacts, and applicable strategies, consider these preparation tips:

• Plan Key Connections and Conversations: Think about the types of professionals and industries you’re most interested in learning from. Use networking breaks and receptions to build relationships that align with your organisation’s goals.
• Engage Actively in Sessions and Demos: Attend the sessions most relevant to your industry challenges and interact with the hands-on demos to fully understand how ServiceNow’s AI solutions could integrate with your current systems.
• Equip Yourself with the Right Tools: Bring along both digital and physical networking tools, such as business cards and an updated LinkedIn profile, so you can have easy follow-ups and ongoing connections.

With the forum’s rich schedule of sessions, networking events, and real-world applications, you’ll walk away with a clear understanding of how AI can empower your organisation to adapt, thrive, and stay ahead.

Here at Linking Humans, we have been helping companies deliver permanent and freelance experts to ServiceNow partners and End Users across the UK, Europe, the Middle East and North America. We take pride in providing the best possible people to take your business forward. We’re also dedicated to supporting candidates and helping them find the perfect roles to advance their careers.

If you would like to speak to us, then use the “Request Call back’’ at the top of this page or find more ways to contact us here.

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What to Expect at the ServiceNow World Forum Paris 2024

The ServiceNow World Forum Paris is an event designed for industry professionals, tech leaders, and digital innovators eager to harness AI’s power to transform their organisations. Taking place at the Les Salles du Carrousel, 99 Rue de Rivoli, 75001 Paris, on November 15, 2024, this free one-day forum will showcase ServiceNow’s latest AI-driven solutions, hands-on demos, networking opportunities, and insights from top leaders.

The Agenda

Here’s a breakdown of what to expect:

Check-In and Networking (8:00 AM)

Start your day by picking up your event badge and enjoying a morning coffee as you connect with peers and industry leaders.

Breakout Sessions & Demos (8:30 AM – 6:30 PM)

Dive into expert-led breakout sessions where ServiceNow specialists and partners reveal strategies for effectively implementing AI in various business scenarios. These sessions are designed to leave attendees equipped with practical solutions and ideas to enhance their AI journeys.

Opening Keynote (10:00 AM – 11:00 AM)

Get inspired by success stories on how AI is transforming businesses. This keynote will explore the innovative ways ServiceNow customers are applying AI across their operations, driving impactful changes that allow employees to focus on high-value work.

Lunch (12:00 PM – 1:00 PM)

Take a break and grab a meal in the World Forum Expo, where you can also participate in immersive platform demos and hear success stories from ServiceNow customers.

Afternoon Sessions (12:30 PM – 4:30 PM)

As the day progresses, the afternoon sessions focus on advanced AI applications, product roadmaps, and customer success stories, showcasing the full potential of ServiceNow’s platform for driving business growth.

Networking Reception (5:00 PM – 6:30 PM)

Wrap up the day with light refreshments and engaging conversations at the closing reception. This is an excellent chance to connect with other attendees, make new contacts, and discuss insights gained throughout the day.

Meet the Featured Speakers

The Paris World Forum will feature renowned speakers, each bringing their unique perspective and expertise:

• Jean-Michel Jarre, Composer, Performer, Producer – Known as the “Godfather of Electronic Music,” Jean-Michel Jarre has redefined music through his innovative approach, generating over 85 million album sales.
• Karel van der Poel, Senior Vice President, Products, ServiceNow – With over a decade at ServiceNow, Karel has driven new markets and product innovation, making him a pivotal figure in ServiceNow’s evolution.
• Amy Lokey, Chief Experience Officer, ServiceNow – Leading the global experience team, Amy ensures cohesive design and user experience across ServiceNow products, emphasising the importance of intuitive, human-centred digital solutions.
• Rémi Trento, Area Vice-President, General Manager France – With 25 years of experience in companies like IBM and Cisco, Rémi has been spearheading ServiceNow’s strategy in France, ensuring businesses can fully leverage the Now Platform.

Why Attend the ServiceNow World Forum Paris?

The ServiceNow World Forum Paris is more than just an event; it’s an opportunity to gain insights and tools that can genuinely transform the way your organisation operates. Here’s what makes this forum unmissable:

• Real-World AI Applications: Discover practical examples of how ServiceNow’s AI-driven solutions are being deployed across various industries, offering inspiration and insights you can take back to your own business.
• Opportunities to Connect with Industry Experts: Meet and learn from a diverse group of ServiceNow leaders, innovators, and like-minded professionals, all focused on shaping the future of digital workflows.
• Hands-On Product Experience: Get to grips with ServiceNow’s latest tools in interactive demos, and see how these can streamline processes and drive greater efficiency in your team.

Whether your goal is to explore AI’s role in customer engagement, streamline operational workflows, or learn new strategies for productivity, the World Forum Paris provides a comprehensive look at ServiceNow’s capabilities in action.

Making the Most of Your Day

To ensure you get the best experience, keep these tips in mind:

• Have Networking Goals in Mind: Consider the specific contacts and topics you’re keen to connect on, so your networking is both focused and meaningful.
• Fully Engage in Demos and Sessions: Participate actively in the sessions; they’re designed to be hands-on and provide targeted insights you can apply directly to your role.
• Prepare to Connect Digitally and In-Person: Bring business cards for in-person networking and ensure your LinkedIn is updated. This will make it easy to follow up post-event.

This forum is a unique opportunity to immerse yourself in the latest AI innovations, gain strategic insights, and connect with leaders in the digital space. Leave inspired and equipped with actionable ideas to drive your organisation forward.

Here at Linking Humans, we have been helping companies deliver permanent and freelance experts to ServiceNow partners and End Users across the UK, Europe, the Middle East and North America. We take pride in providing the best possible people to take your business forward. We’re also dedicated to supporting candidates and helping them find the perfect roles to advance their careers.

If you would like to speak to us, then use the “Request Call back’’ at the top of this page or find more ways to contact us here.

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Everything You Need to Know About ServiceNow’s World Forum New York 2024

Where is the ServiceNow World Forum in New York?

The ServiceNow World Forum New York is an event not to be missed by professionals and enthusiasts in ServiceNow. Hosted on November 7, 2024, at the Javits Center (429 11th Ave, New York, NY), this free one-day forum will showcase ServiceNow’s latest advancements and introduce new ways AI can revolutionise business workflows.

Agenda and Event Highlights

Check-in

8:00 AM
Pick up your World Forum badge and begin to network.

Sessions & Demos

9:00 AM – 9:45 AM
Discover the power of AI in hands-on sessions and demos, explore product roadmaps, and connect with peers in the Expo.

Keynote

10:00 AM – 11:00 AM
Gain insights on using AI to elevate and transform every area of your business.

Lunch

11:00 AM – 1:00 PM
Enjoy lunch and continue networking in the Expo.

Sessions & Demos

11:00 AM – 4:00 PM
Join additional sessions and demos on AI applications, product roadmaps, and networking opportunities in the Expo.

Networking Reception

4:00 PM – 5:00 PM
End the day with refreshments and networking.

Networking and Expert Panels

Networking is a core feature of the ServiceNow World Forum. With multiple networking breaks, a designated lunch hour, and a closing reception, the forum offers the opportunity to build connections with industry experts, ServiceNow users, and business leaders. During breakout panels, attendees can engage with experts in real time, diving deeper into pressing questions about ServiceNow and future trends.

Featured Speakers

Two leaders in the field, Nick Tzitzon and Amy Lokey, will be sharing their perspectives on digital strategy and user experience:

• Nick Tzitzon, Global Executive Committee Member, is a long-standing leader in global business strategy, innovation, and corporate communications. With a background spanning corporate strategy and the Office of the CEO, Nick brings valuable perspectives on leadership in digital landscapes.
• Amy Lokey, Chief Experience Officer, leads ServiceNow’s global experience team. Overseeing design, research, and product documentation, Amy plays a pivotal role in creating a cohesive user experience across the ServiceNow platform.

Getting Prepared

Here are some tips to make the most out of the forum:

• Update Your LinkedIn Profile: Ensure your profile reflects your skills, experience, and certifications in ServiceNow. Attendees often connect on LinkedIn during the forum, so a polished profile is key.
• Bring Business Cards: With professionals from across the industry, exchanging contact information is a simple yet effective way to expand your network.
• Plan Your Agenda: Review the day’s schedule in advance to choose sessions most relevant to your interests and professional goals.

Why Attend?

Whether you’re a ServiceNow user, professional, or digital transformation enthusiast, the forum offers invaluable insights into the future of enterprise technology. Attendees will gain firsthand knowledge of ServiceNow’s roadmap, learn new strategies for maximising the Now Platform, and leave with actionable steps to drive growth in their organisations.

Here at Linking Humans, we have been helping companies deliver permanent and freelance experts to ServiceNow partners and End Users across the UK, Europe, the Middle East and North America. We take pride in providing the best possible people to take your business forward. We’re also dedicated to supporting candidates and helping them find the perfect roles to advance their careers.

If you would like to speak to us, then use the “Request Call back’’ at the top of this page or find more ways to contact us here.

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