ServiceNow World Forum Amsterdam 2025: Everything You Need to Know

Are you registered for ServiceNow World Forum Amsterdam 2025? This detailed guide covers the essentials for the 3rd December event at RAI Amsterdam, including expert preparation advice, speaker backgrounds, and alternative participation methods for those unable to attend.

About ServiceNow World Forum Amsterdam 2025

ServiceNow World Forum Amsterdam 2025 happens on Wednesday, 3rd December 2025 at RAI Amsterdam. This free full-day conference runs from 8:30 AM to 6:30 PM, uniting ServiceNow practitioners, AI specialists, and business leaders across the Netherlands and wider Benelux territories.

Key Event Details

• Date: 3rd December 2025
• Time: 8:30 AM – 6:30 PM CET
• Venue: RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, The Netherlands
• Cost: Complimentary (registration required)
• Format: In-person attendance only
• Sessions: 25+ breakout sessions plus keynotes
• Languages: English and Dutch sessions available

What Makes World Forum Amsterdam Worth Attending?

Real-World AI Applications

Amsterdam’s World Forum centres on real-world AI deployment within enterprise environments. Attendees discover how leading Dutch and European organisations leverage ServiceNow’s AI platform to drive operational excellence, enhance customer experiences, and accelerate digital transformation across sectors, including finance, logistics, technology, and energy.

World-Class Speakers

World Forum Amsterdam 2025 features remarkable speakers, including four-time Olympic gold medallist Michael Johnson, alongside technology leaders from Shell and ServiceNow’s executive team sharing transformation insights and implementation strategies.

Interactive Technical Sessions

CreatorCon labs and the HackZone provide practical building opportunities. Participants create functional AI agents in focused 30-45 minute sessions, working with real-world scenarios demonstrating immediate business applicability.

What to Expect Throughout the Day

Morning Programme

8:30 AM – 10:00 AM: Welcome and Exhibition Opening

• Badge collection at RAI Amsterdam
• Exhibition floor featuring ServiceNow platform innovations
• CreatorCon area preview
• Early networking with fellow attendees

10:00 AM – 11:00 AM: Opening Keynote

• Platform updates and product announcements
• Customer transformation case studies
• AI strategy insights from industry practitioners
• Product roadmap revelations

Afternoon Sessions

8:30 AM – 4:00 PM: Breakout Sessions and Exhibition

• 25+ specialised breakout tracks
• CreatorCon micro labs for hands-on AI agent development
• AI agent roadmap presentations
• Workflow automation demonstrations
• Partner technology showcases
• One-to-one expert consultations

Evening Programme

4:00 PM – 5:00 PM: Special Keynote with Michael Johnson

An inspiring conversation with four-time Olympic gold medallist Michael Johnson, who redefined athletic performance and now brings that champion mindset to business strategy. This unique session explores how focus, preparation, and belief transform ambition into achievement, both on the track and in the boardroom.

5:00 PM – 6:30 PM: Networking Reception

• SNUG Social gathering
• Refreshments and networking
• Community programme information
• Industry peer connections

Featured Speakers You’ll Hear From

Michael Johnson

Olympic Champion, Founder and CEO of Michael Johnson Performance

Michael Johnson made sporting history as the world-record holder in both the 200m and 400m, achieving double gold at the 1996 Atlanta Olympics. Today, he founded and leads Michael Johnson Performance, applying elite athletic principles to business performance. As a global speaker, he shares insights on teamwork, adaptation, and achieving peak performance under pressure.

Tekin Mentes

Chief Data and AI Officer, Shell

Tekin Mentes directs the global deployment of data and artificial intelligence across Shell, one of the world’s largest energy companies. With a sharp focus on technological innovation and organisational transformation, he drives solutions enabling more efficient operations, more sustainable production, and a future-proof energy system. His insights bridge traditional energy with cutting-edge AI capabilities.

Amy Lokey

Executive Vice President, Chief Experience Officer, ServiceNow

As EVP and Chief Experience Officer, Amy Lokey transforms how people and businesses leverage technology. Through streamlined, AI-powered experiences that anticipate user needs and boost productivity, she drives ServiceNow’s vision for intuitive, intelligent enterprise platforms that empower every user.

Getting Ready for the Event

What to Bring on the Day

• Laptop (required for CreatorCon labs and workshops)
• European power adapters and charging cables
• Smartphone or tablet (second screen for lab instructions)
• Business cards for networking opportunities
• Comfortable walking shoes (large venue)
• Notebook for capturing insights
• Light jacket (exhibition halls can be cool)
• Reusable water bottle

Your Journey to RAI Amsterdam

Address: Europaplein 24, 1078 GZ Amsterdam, The Netherlands

By Train

Amsterdam RAI railway station sits 300 metres from the venue with direct connections to Duivendrecht, Amsterdam Amstel, Amsterdam Zuid, and Schiphol stations, all linked to the international InterCity network. Follow the RAI Amsterdam signs upon exiting.

By Tram

Tram 4 runs between Amsterdam Centraal Station and RAI Amsterdam, stopping at Europaplein. This provides the most direct connection from the city centre.

By Metro

• Metro 52: Direct connection from Amsterdam Centraal Station or Station Zuid
• Metro 50: Operates between Amsterdam Sloterdijk and Gein, stopping at Amsterdam RAI Station
• Metro 51: From Amstel Station to Amsterdam RAI Station

By Bus

• Bus 62: From Amstel Station, stops at Europaplein
• Bus 65: From Amstel Station, stops at Scheldeplein

By Car

When approaching via A1, A2, or A4 motorways entering the A10 ring road, RAI Amsterdam is clearly signposted at exit 9. The venue offers 3,200 parking spaces directly off the A10, with entry and exit based on licence plate recognition. Online reservation available.

From Schiphol Airport

Train: Direct service from Schiphol to Amsterdam RAI Station (approximately 10 minutes) Taxi/Rideshare: 15-20 minutes depending on traffic

Tip: Purchase a GVB day pass for unlimited travel on Amsterdam’s trams, metros, and buses throughout the event day.

Dive Into CreatorCon Amsterdam

The Developer Experience

CreatorCon delivers practical workshops and labs for ServiceNow practitioners at all experience levels. These sessions move beyond theory, providing real building experience with platform capabilities and AI agents.

Micro Labs Format

Duration: Focused 30-45 minute sessions. Outcome: Functional AI agents you’ve built yourself. Approach: Real-world use cases with guided instruction. Requirement: Laptop mandatory for participation

Builder Track

Ideal for: Newcomers, business analysts, citizen developers. Content: No-code and low-code approaches, AI fundamentals, workflow basics. Benefit: Accessible entry requiring no technical prerequisites

The HackZone

An innovation space for experimenting with ServiceNow AI capabilities, testing emerging features, and pushing platform boundaries. This supportive environment encourages creativity and experimentation with cutting-edge technologies.

Community Programmes

Visit the Community Programmes booth in the CreatorCon space to explore:

• Starting or joining Dutch ServiceNow User Group chapters
• MVP and Rising Stars programmes
• ServiceNow certification pathways
• Global community engagement opportunities

Participating from Afar

Options When You Can’t Attend Physically

1. ServiceNow Community Online Access digital forums, discussion groups, and virtual events. Strong Dutch-speaking community chapters provide localised support and knowledge sharing across the Netherlands and the Benelux region.

2. Developer Portal Resources: Free Personal Developer Instances, comprehensive training modules, and structured learning paths available for self-paced skill development.

3. Virtual SNUG Chapters: Dutch ServiceNow User Groups host regular virtual meetings covering platform updates, implementation use cases, and best practices relevant to local markets and regulations.

4. Structured Colleague Debriefs: Arrange comprehensive follow-ups with attending colleagues. Provide a question template covering:

• Most actionable session insights and takeaways
• Relevant AI capabilities for your industry sector
• Recommended ServiceNow implementation partners
• Emphasised skills, certifications, and training
• Key platform announcements and roadmap updates

Request attendees collect session materials, photograph demonstrations, and gather vendor contact information.

5. Social Media Monitoring: Follow real-time updates using hashtags like #ServiceNow #WorldForumAmsterdam #AIAgents. Many attendees share insights, photographs, and key takeaways throughout the event day.

6. Alternative World Forum Cities: Consider other European events in Paris, Munich, or London if Amsterdam timing doesn’t align with your schedule.

After the Event Concludes

ServiceNow typically publishes selected keynote recordings, presentation materials, announcement summaries, and detailed case studies after major events. Subscribe to European newsletters for direct content delivery.

Your Questions Answered

Is there a cost to attend?

Yes, World Forum Amsterdam is completely free. Registration is mandatory, but there are no ticket fees, making it accessible to all ServiceNow professionals across the Netherlands and the Benelux region.

Which languages are sessions delivered in?

Both languages are available. My Agenda clearly indicates session languages, allowing you to select based on your preference and language requirements.

Can I watch sessions afterwards?

Selected keynotes, particularly Michael Johnson’s inspirational session, are typically recorded and published post-event. Not all breakout sessions receive recordings, so in-person attendance provides maximum value.

When should I plan to arrive?

Doors open at 8:30 AM. Arriving early allows badge collection, expo exploration, and networking before the 10:00 AM keynote begins. Popular sessions fill quickly, so early arrival proves advantageous.

Michael Johnson’s Closing Keynote

What Makes This Session Unmissable

The 4:00 PM – 5:00 PM conversation with Michael Johnson offers unique perspectives on achieving excellence under pressure. His experience as a world-record holder and four-time Olympic champion, combined with his current work in performance coaching, provides valuable parallels for business transformation leaders navigating change.

Topics He’ll Cover

• Focus and preparation strategies for high-stakes environments
• Belief systems that drive exceptional performance
• Adapting techniques whilst maintaining core excellence
• Translating athletic discipline to business contexts
• Building high-performance teams and cultures

The Significance of World Forum Amsterdam

Amsterdam’s Tech Hub Status

Amsterdam’s position as a European technology and innovation hub makes this World Forum particularly significant for Dutch and Benelux markets. The combination of Dutch pragmatism, strong digital infrastructure, and ServiceNow’s platform capabilities creates unique opportunities for organisations ready to lead in AI adoption.

Strategic Product Insights

Hearing directly from ServiceNow’s Chief Experience Officer and product leadership provides visibility into upcoming features and strategic directions relevant to European markets. This intelligence proves invaluable for planning organisational ServiceNow roadmaps and budget allocations.

Relevant Case Studies

Customer speakers and case studies often feature Dutch organisations, providing culturally relevant insights into implementation approaches, change management strategies, and success metrics that resonate within Dutch business culture and regulatory environments.

Strong Regional Community

The Dutch ServiceNow community ranks among Europe’s most engaged and collaborative. World Forum Amsterdam brings this community together physically, strengthening connections that provide ongoing support, knowledge sharing, and career opportunities throughout your ServiceNow journey.

Twenty-Four Hours Before

• Pack laptop and European power adapters
• Download the ServiceNow mobile app
• Review the RAI Amsterdam location and transport route
• Charge all devices fully
• Print or save the digital registration confirmation
• Check the Amsterdam weather forecast

On Arrival Morning

• Arrive by 8:30 AM for badge collection
• Visit the exhibition floor before the keynote
• Test laptop connectivity and battery
• Connect to the venue WiFi
• Review session locations on the venue map
• Identify networking priorities

Work with Linking Humans

At Linking Humans, we specialise in connecting exceptional ServiceNow talent with innovative organisations across the Netherlands and broader Europe. Whether you attend World Forum Amsterdam 2025 or engage remotely, we support your ServiceNow career journey.

Seeking ServiceNow opportunities? We work with companies across the Netherlands, Belgium, Luxembourg, and broader EMEA markets, placing professionals in roles where they create meaningful impact and drive digital transformation.

Hiring ServiceNow specialists? We understand ServiceNow roles in the Dutch and Benelux markets and can help you find candidates with the precise skills, language capabilities, and cultural fit your projects require.

Visit our website to explore current opportunities or contact our specialist recruiters focusing on ServiceNow placements across European markets.

Wrapping Up

ServiceNow World Forum Amsterdam 2025 represents a pivotal opportunity for AI adoption across the Dutch and Benelux markets. Whether attending on 3rd December at RAI Amsterdam or engaging through alternative channels, approach it with clear objectives and commitment to transforming insights into action.

The combination of hands-on CreatorCon labs, inspirational insights from speakers like Michael Johnson and Tekin Mentes from Shell, plus networking with Europe’s ServiceNow community, creates exceptional value for professionals at every career stage.

Register early, plan strategically, arrive prepared with specific questions, and transform learnings into actionable initiatives upon returning to your organisation. The future of enterprise AI is being shaped now, and World Forum Amsterdam positions you at the forefront of this transformation.