ServiceNow World Forum Munich 2025: Complete Guide & Preparation Tips

Planning to attend ServiceNow World Forum Munich 2025? This comprehensive guide provides everything you need to know about the 12th November event at Messe München, including expert preparation strategies, speaker highlights, and engagement options for those unable to attend in person.

What is ServiceNow World Forum Munich 2025?

ServiceNow World Forum Munich 2025 is a complimentary, full-day conference taking place on Wednesday, 12th November 2025 at Messe München. Running from 8:30 AM to 6:30 PM, this event brings together ServiceNow professionals, AI experts, and enterprise leaders across German-speaking regions to explore AI implementation, workflow automation, and digital transformation strategies.

Key Event Details

• Date: 12th November 2025
• Time: 8:30 AM – 6:30 PM CET
• Location: Messe München, Am Messesee 2, 81829 Munich, Germany
• Cost: Free registration required
• Format: In-person only (no virtual attendance)
• Sessions: 25+ breakout sessions, keynotes, and hands-on labs
• Languages: Sessions available in German and English

Why Attend ServiceNow World Forum Munich 2025?

AI-Driven Business Transformation

World Forum Munich 2025 focuses on practical AI implementation within the ServiceNow platform. Attendees discover how leading European organisations are deploying AI-powered workflows to transform operations, improve customer experiences, and boost productivity across all business functions.

Thought-Provoking Speakers

The 2025 Munich speaker lineup features internationally recognised thought leaders, including bestselling authors Professor Dr Miriam Meckel and Dr Léa Steinacker, alongside ServiceNow’s Chief Innovation Officer Dave Wright and industry executives sharing real-world transformation stories.

Hands-On CreatorCon Experience

CreatorCon labs and the HackZone provide hands-on opportunities to build AI agents, test automation workflows, and develop solutions on the ServiceNow platform. These practical sessions allow you to create functional AI agents in 30-45 minutes using real-world use cases.

ServiceNow World Forum Munich 2025 Agenda

Morning Programme

8:30 AM – 10:00 AM: Registration & Expo Opening

• Badge collection at Messe München
• Early access to the expo floor featuring ServiceNow AI Platform innovations
• CreatorCon area preview
• Coffee networking with early attendees

10:00 AM – 11:00 AM: Opening Keynote

• ServiceNow AI Platform updates and announcements
• Customer transformation case studies
• Leadership insights on AI adoption strategies
• Product roadmap revelations

Afternoon Sessions

8:30 AM – 4:00 PM: Breakout Sessions & Expo

• 25+ specialised sessions across multiple technology tracks
• Hands-on CreatorCon micro labs for AI agent development
• ServiceNow AI roadmap presentations
• Workflow automation demonstrations
• Partner solution showcases
• One-to-one consultations with ServiceNow experts
• HackZone innovation experiences

Evening Programme

4:00 PM – 5:00 PM: Special Keynote – The AI Turning Point A must-attend conversation with bestselling authors and tech visionaries Dr Miriam Meckel and Dr Léa Steinacker exploring leadership, trust, and success in the new era of AI. This unforgettable session examines how AI transforms the way we work, similar to how the iPhone revolutionised communication and business.

5:00 PM – 6:30 PM: Networking Reception

• SNUG Social (ServiceNow User Groups gathering)
• Refreshments and networking
• Peer connections and knowledge exchange
• Community programme information

ServiceNow World Forum Munich 2025 Speakers

Professor Dr Miriam Meckel

Co-founder and Executive Chairwoman at ada, Professor, and Bestselling Author

Professor Dr Miriam Meckel stands as one of Europe’s leading voices on artificial intelligence and leadership transformation. As co-founder of ada, she shapes the future of business through technology. Her bestselling books and board leadership positions make her a sought-after expert on how AI reshapes organisational structures and leadership approaches.

Dr Léa Steinacker

Co-founder and Executive Chairwoman at ada, Social Scientist, Bestselling Author, and Award-Winning Entrepreneur

Dr. Léa Steinacker brings a unique perspective as a Forbes 30 Under 30 honouree and bestselling author. Her work as a social scientist and entrepreneur drives critical conversations around AI ethics, organisational innovation, and the human side of technological transformation. Together with Professor Meckel, she leads ada in reimagining how businesses integrate AI responsibly.

Rüdiger Rath

Chief Executive Officer, CANCOM

As CEO of CANCOM, Rüdiger Rath directs strategy in the dynamic European IT marketplace. With over 25 years of international IT leadership experience, he guides CANCOM’s focus on supporting digital transformation through AI, IoT, cloud computing, security, modern workplace solutions, and enterprise applications. His insights reflect real-world implementation challenges and opportunities across German-speaking markets.

Dave Wright

Chief Innovation Officer, ServiceNow

Dave Wright explores how artificial intelligence and emerging technologies reshape business operations and work environments. He champions putting people at the centre of workplace innovation, helping organisations leverage technology to boost productivity and streamline operations. His role involves identifying trends and innovations that will define the future of enterprise software.

ServiceNow World Forum Munich 2025 Preparation Guide

Day of Event Essentials

Must-Bring Items:

• Laptop (essential for CreatorCon labs and workshops)
• Tablet or smartphone (second screen for lab guides)
• Business cards for networking opportunities
• Comfortable walking shoes (large venue)
• Notebook and pen for capturing insights
• Water bottle and snacks

CreatorCon at ServiceNow World Forum Munich 2025

What is CreatorCon?

CreatorCon represents the hands-on developer and administrator track within World Forum, offering practical workshops, labs, and interactive demonstrations for ServiceNow builders at all experience levels. It’s where theory meets practice through real-world building exercises.

CreatorCon Micro Labs

Ideal for: All skill levels, from beginners to experienced developers

Focus: Rapid AI agent creation, low-code development, workflow automation fundamentals

Duration: Focused 30-45 minute sessions designed for quick learning

Outcomes: Leave with a functional AI agent you’ve built yourself

The HackZone

The HackZone provides an innovation playground where you can experiment with ServiceNow AI capabilities, test new features, and push the boundaries of what’s possible on the platform. This interactive space encourages creativity and experimentation in a supportive environment.

CreatorCon Builder Track

Perfect for: ServiceNow newcomers, business analysts, citizen developers

Content: No-code and low-code development approaches, AI agent basics, workflow automation introduction

Benefit: Accessible entry point to ServiceNow development without technical prerequisites

Community Programmes

Visit the Community Programmes booth in the CreatorCon space to learn about:

• Starting or joining local ServiceNow User Group chapters
• MVP (Most Valuable Professional) and Rising Stars programmes
• ServiceNow certification paths
• Global community engagement opportunities

Can’t Attend ServiceNow World Forum Munich 2025?

Alternative Engagement Options

1. ServiceNow Community Online: Join digital forums, discussion groups, and virtual events through the ServiceNow Community platform. Access resources, ask questions, and connect with global practitioners including strong German-speaking community chapters.

2. ServiceNow Developer Portal: Access free Personal Developer Instances (PDIs), training modules, and learning paths. Build ServiceNow skills at your own pace with official educational resources available in multiple languages.

3. Virtual SNUG Events: Participate in German-speaking ServiceNow User Group meetings. Many chapters across Germany, Austria, and Switzerland host monthly virtual sessions covering platform updates, use cases, and best practices.

4. Complete ServiceNow Value Assessments: Explore ServiceNow’s online calculators and assessment tools to understand potential impacts on your organisation. Use these insights for internal discussions about platform adoption or expansion.

5. Ask Colleagues Who Attend: If team members or industry contacts are attending World Forum Munich, arrange comprehensive debriefs afterwards. Create a structured template of questions:

• Which sessions delivered the most actionable insights?
• What AI agent capabilities seemed most relevant to our industry sector?
• Are there specific ServiceNow partners worth exploring for our needs?
• Which skills or certifications are German employers emphasising?
• What were the key announcements from ServiceNow leadership?

6. Follow Event on Social Media Monitor LinkedIn, Twitter, and ServiceNow channels for real-time updates using hashtags like #ServiceNow #WorldForumMunich #AIAgents. Many attendees share insights, photos, and key takeaways throughout the day.

The AI Turning Point: Featured Evening Keynote

Why This Session Matters

The 4:00 PM – 5:00 PM keynote with Dr Miriam Meckel and Dr Léa Steinacker represents a unique opportunity to hear from two of Europe’s most influential voices on AI and leadership transformation. Their conversation explores:

• How AI represents a transformative moment comparable to the iPhone’s impact
• Leadership requirements in AI-augmented organisations
• Building trust in automated systems
• Redefining success metrics in the age of AI
• Balancing innovation with ethical considerations

What to Expect

This isn’t a technical deep-dive but rather a thought-provoking exploration of AI’s human dimensions. Both speakers bring bestselling author credentials and real-world experience building AI-focused organisations. Their insights help leaders navigate the organisational change management aspects of AI adoption.

Pro Tip: Arrive early, as this session will likely attract high attendance. Prepare questions about change management, workforce transformation, or ethical AI considerations to maximise the Q&A opportunity.

ServiceNow User Groups (SNUGs) at World Forum Munich 2025

What are SNUGs?

ServiceNow User Groups represent community-led gatherings where ServiceNow professionals connect, learn, and share knowledge. Germany has particularly active SNUG chapters in Munich, Frankfurt, Hamburg, Berlin, and other major cities.

SNUG Social at World Forum Munich

The SNUG Social runs during the 5:00 PM – 6:30 PM networking reception, offering:

• Interactive networking activities, including bingo challenges
• Exclusive refreshments unavailable elsewhere at the expo
• SNUG 2025 commemorative pins
• Information about starting or joining local chapters
• Connections with MVP programme members

Why Attend: The SNUG Social provides a relaxed environment for genuine networking. Unlike formal sessions, this casual gathering encourages open discussion about real challenges, solutions, and experiences with ServiceNow implementations.

Why ServiceNow World Forum Munich 2025 Matters

European AI Leadership

Munich’s position as a technology hub makes this World Forum particularly significant for European markets. The combination of local innovation, strong German engineering culture, and ServiceNow’s platform capabilities creates unique opportunities for organisations willing to lead in AI adoption.

Platform Roadmap Insights

Hearing directly from ServiceNow’s Chief Innovation Officer and product leadership provides visibility into upcoming features, deprecations, and strategic directions specific to European markets. This intelligence proves invaluable for planning organisational ServiceNow roadmaps.

Real-World German Implementations

Customer speakers and case studies at Munich often feature German organisations, providing culturally relevant insights into implementation approaches, change management strategies, and success metrics that resonate in German business culture.

Community Strength

The German-speaking ServiceNow community ranks among the strongest and most engaged globally. World Forum Munich brings this community together physically, strengthening connections that provide ongoing support throughout your ServiceNow journey.

Connect with Linking Humans

At Linking Humans, we specialise in connecting exceptional ServiceNow talent with organisations pushing boundaries across Europe. Whether you’re attending World Forum Munich 2025 or engaging remotely, we support your career journey in the ServiceNow ecosystem.

Seeking ServiceNow opportunities? Our team works with companies across Germany, Austria, Switzerland, and broader EMEA markets, placing developers, architects, consultants, and administrators in roles where they create genuine impact.

Hiring ServiceNow professionals? We understand the nuances of ServiceNow roles in German-speaking markets and can help you find candidates with the precise skills, language capabilities, and cultural fit your projects demand.

Get in touch with us today!

Conclusion: Make the Most of ServiceNow World Forum Munich 2025

ServiceNow World Forum Munich 2025 represents a pivotal moment for AI adoption across German-speaking markets. Whether you’re attending the 12th November event at Messe München or engaging through alternative channels, approach it with clear objectives and commitment to action.

The combination of hands-on CreatorCon labs, insights from thought leaders like Professor Meckel and Dr. Steinacker, practical customer stories, and networking with Europe’s ServiceNow community creates unmatched value for professionals at every career stage.

Register early, build your agenda strategically, come prepared with specific questions, and transform insights into action when you return to your organisation. The future of work is being shaped by AI, and World Forum Munich puts you at the forefront of this transformation.

ServiceNow World Forum NYC 2025: Complete Guide & Preparation Tips

Are you attending ServiceNow World Forum New York City 2025? This comprehensive guide covers everything you need to know about the 29th October event at Javits Center, including preparation tips, speaker insights, and strategies for those unable to attend.

What is ServiceNow World Forum New York City 2025?

ServiceNow World Forum NYC 2025 is a complimentary, full-day event taking place on Tuesday, 29th October 2025 at the Javits Center, Manhattan. Running from 8:30 AM to 5:00 PM, this conference brings together ServiceNow professionals, AI experts, and enterprise technology leaders to explore AI implementation, CRM transformation, and workflow automation.

Key Event Details

• Date: 29th October 2025
• Time: 8:30 AM – 5:00 PM EDT
• Location: Javits Center, 445 11th Avenue, New York, NY 10001
• Format: In-person only (no virtual attendance)
• Sessions: 35+ breakout sessions, keynotes, and hands-on labs

Why Attend ServiceNow World Forum NYC 2025?

AI Agent Implementation Focus

The World Forum NYC 2025 centres on ServiceNow AI Agents and practical AI adoption strategies. Attendees will learn how leading organisations in financial services, healthcare, and technology are deploying AI-powered workflows to transform operations.

Industry-Leading Speakers

The 2025 speaker lineup includes executives from BlackRock, TD Bank, National Hockey League, FactSet, and USI Insurance Services, alongside ServiceNow leadership sharing platform roadmaps and product innovations.

Hands-On Learning with CreatorCon

CreatorCon labs provide hands-on experience building AI agents, testing automation workflows, and developing low-code solutions on the ServiceNow platform. Choose between beginner-friendly Builder Track or advanced AI Agent Track sessions.

ServiceNow World Forum NYC 2025 Agenda

Morning Schedule

8:30 AM – 10:00 AM: Registration & Expo Opening

• Badge collection at Javits Center North entrance
• Early access to expo floor featuring ServiceNow partners
• CreatorCon area exploration
• Networking with early arrivals

10:00 AM – 11:00 AM: Opening Keynote

• ServiceNow AI Platform updates
• Customer transformation stories
• AI adoption strategies from industry leaders
• Product roadmap announcements

Afternoon Sessions

11:30 AM – 4:00 PM: Breakout Sessions & Expo

• 35+ specialised sessions across multiple tracks
• Hands-on CreatorCon labs (30-45 minute AI agent builds)
• ServiceNow AI Agents roadmap presentations
• CRM transformation workshops
• Partner solution demonstrations
• One-on-one consultations with ServiceNow experts

4:00 PM – 5:00 PM: Networking Reception

• SNUG Social (ServiceNow User Groups gathering)
• Refreshments and entertainment
• Peer networking opportunities
• Community programme information

ServiceNow World Forum NYC 2025 Speakers

Olin Gay, Director, Head of Service Platform and Observability at BlackRock manages the entire ServiceNow platform deployment, overseeing development, governance, and enterprise-wide execution. His expertise covers business workflow integration, automation strategy, and telemetry systems for client service excellence.

Cheryl Geremia, U.S. Head of Non-Financial Risk at TD Bank Group leads risk strategy and large-scale remediation programmes. Her executive career spans NYSE, Deutsche Bank, and Morgan Stanley, where she served as Global Head of Operational Risk.

Jose Marquez, ServiceNow Lead AI Developer at USI Insurance Services specialises in generative AI, automation, and systems integration. A recognised ServiceNow thought leader, Jose has driven enterprise-wide efficiencies and spoken at multiple ServiceNow conferences about AI-powered solutions.

Patrice Distler, SVP and Chief Human Resources Officer at the NHL oversees talent acquisition, learning and development, and employee relations. She champions inclusive workplace culture and implements strategic HR programmes supporting organisational goals.

John Stein, Senior Director, Digital Transformation at the NHL executes the league’s vision for modernising operations internally and with external clubs, partners, and vendors. Combining hockey passion with digital strategy expertise, John directs transformation initiatives across the organisation.

Neil Bussell, Vice President, Director, Product Management at FactSet, brings 40+ years of technology leadership across telecommunications, CPG, and financial services. His strategic vision and technical expertise have driven major innovations at S&P 500 companies.

Amy Lokey, EVP, Chief Experience Officer at ServiceNow, transforms how people and businesses leverage technology through streamlined, AI-powered experiences that anticipate user needs and boost productivity.

Kelley Steven-Waiss, Chief Transformation Officer at ServiceNow, helps customers drive workforce transformation. Previously Head of Workforce Innovation Products at ServiceNow, she founded and led Hitch Works, a talent mobility platform acquired by ServiceNow.

Peter Russo, Vice President, Core Business Workflows at ServiceNow, shares insights into business transformation journeys, specifically how top-performing organisations replace outdated ERP modules with agile, AI-native workflows.

Sheri Kahn, Vice President Product & Solutions Marketing, CRM at ServiceNow, leads initiatives redefining customer engagement across every touchpoint, helping companies transform customer experience into competitive advantage.

Jeffrey Gore, Vice President, Industry Product & Solutions Marketing at ServiceNow, leverages 25+ years building, deploying, and marketing enterprise workflows across regulated industries, establishing ServiceNow as an AI and service management leader.

Nenshad Bardoliwalla, GVP, Product Management at ServiceNow has spent two decades at the forefront of product development and business growth across business intelligence, enterprise performance management, data integration, and AI.

ServiceNow World Forum NYC 2025 Preparation Guide

A Few Days Before the Event

1. Confirm session selections – Double-check My Agenda for any scheduling conflicts
2. Prepare questions – List specific challenges to discuss with experts
3. Download the ServiceNow mobile app – Access digital event materials
4. Pack essentials – Laptop, chargers, business cards, notebook
5. Plan travel logistics – Route to Javits Center North entrance (11th Avenue at 38th Street)

Day of Event Essentials

Must-Bring Items:

• Laptop (required for CreatorCon labs)
• Power adapter and charging cables
• Tablet or smartphone (second screen for lab guides)
• Business cards for networking
• Comfortable shoes (expect significant walking)
• Water bottle
• Notebook and pen

CreatorCon at ServiceNow World Forum NYC 2025

What is CreatorCon?

CreatorCon is the hands-on developer and admin track within World Forum, offering practical labs, workshops, and interactive demonstrations for ServiceNow builders at all skill levels.

CreatorCon Builder Track

Ideal for: ServiceNow beginners, business analysts, citizen developers

Focus: Low-code and no-code development, workflow automation basics, AI agent fundamentals

Duration: 30-45 minute sessions

CreatorCon AI Agent Track

Ideal for: Experienced ServiceNow developers, architects, and technical consultants

Focus: Advanced AI agent customisation, complex integrations, enterprise-scale implementations

Requirements: ServiceNow platform experience, development background

CreatorCon Expo Activities

• Build an AI Agent: Create functional AI agents using real-world use cases
• IoT Garden: Explore connected device demonstrations
• Community Cards: Collect digital trading cards by networking
• MVP Meet & Greet: Connect with ServiceNow Most Valuable Professionals

ServiceNow User Groups (SNUGs) at World Forum NYC 2025

What are SNUGs?

ServiceNow User Groups are community-led gatherings where ServiceNow professionals connect, learn, and share knowledge. The SNUG Social at World Forum NYC runs during the 4:00 PM – 5:00 PM networking reception.

SNUG Social Activities

• Interactive networking bingo
• Exclusive refreshments
• SNUG 2025 commemorative pins
• Local chapter information
• Community programme sign-ups

Pro Tip: The SNUG Social offers relaxed networking in a less formal environment than daytime sessions. It’s ideal for making genuine connections with peers facing similar challenges.

How to Maximise ServiceNow World Forum NYC 2025

Strategy for Business Leaders

1. Focus on ROI sessions – Attend sessions showcasing measurable business outcomes
2. Meet with account teams – Schedule time with ServiceNow representatives
3. Explore partner solutions – Identify implementation partners for your initiatives
4. Network strategically – Connect with executives from similar industries

Can’t Attend ServiceNow World Forum NYC 2025?

Alternative Engagement Options

1. ServiceNow Community Online: Join digital forums, discussion groups, and virtual events through the ServiceNow Community platform. Access resources, ask questions, and connect with global practitioners.

2. ServiceNow Developer Portal: Access free Personal Developer Instances (PDIs), training modules, and learning paths. Build skills at your own pace with official ServiceNow educational resources.

3. Virtual SNUG Events: Participate in regional ServiceNow User Group meetings. Many chapters host monthly virtual sessions covering platform updates and use cases.

4. Follow Event on Social Media: Monitor LinkedIn, Twitter, and ServiceNow channels for real-time updates, session highlights, and post-event content using hashtags like #ServiceNow #WorldForumNYC #AIAgents

5. Ask Colleagues Who Attend: If team members or industry contacts are attending World Forum NYC, arrange to debrief with them afterwards.

Post-Event Resources

After World Forum NYC concludes, ServiceNow typically publishes:

• Session recordings (selected keynotes)
• Speaker presentations and slide decks
• Blog posts summarising key announcements
• Product documentation for new features
• Customer case study details

ServiceNow World Forum NYC 2025: Travel & Accommodation Tips

Getting to Javits Center

Address: 445 11th Avenue, New York, NY 10001

Entrance: North Javits entrance on 11th Avenue near 38th Street

Public Transport:

• Subway: 7 train to 34th Street-Hudson Yards (10-minute walk)
• Bus: M34-SBS, M11, M12 routes stop nearby
• LIRR: Penn Station (15-minute walk)

Parking: Limited parking is available at the Javits Center. Public transport is recommended.

ServiceNow World Forum NYC 2025 FAQs

Is ServiceNow World Forum NYC free?

Yes, ServiceNow World Forum NYC 2025 is completely free to attend. Registration is required, but there are no ticket costs, making it accessible to all ServiceNow professionals.

Do I need to be a ServiceNow customer to attend?

No, World Forum NYC welcomes ServiceNow professionals regardless of whether they work for customers, partners, or are simply interested in the platform. However, some advanced sessions may assume ServiceNow experience.

Will sessions be recorded?

Selected sessions, particularly keynotes, are typically recorded and made available after the event through ServiceNow’s digital channels. Not all breakout sessions are recorded.

Can I bring a guest?

Guests must register separately for the event. Each attendee needs their own registration and badge for security and capacity planning.

What is the dress code?

Business casual is standard for World Forum events. Comfortable shoes are essential as you’ll be walking between sessions and standing at expo booths.

Are meals provided?

Light refreshments, coffee, and snacks are typically available throughout the day. The networking reception includes refreshments. Full meals are not provided, so plan accordingly.

How do I contact ServiceNow about the event?

For registration issues or event questions, visit the ServiceNow Events Help Center. For CreatorCon-specific questions, email CreatorCon@servicenow.com.

Career Opportunities at ServiceNow World Forum NYC 2025

Networking for Career Growth

World Forum NYC offers exceptional networking opportunities for ServiceNow professionals seeking career advancement. Whether you’re a developer, architect, consultant, or administrator, connecting with industry leaders opens doors to new possibilities.

Final Preparation Checklist

Two Days Before

• Review My Agenda selections one final time
• Charge all devices fully
• Print or save a digital copy of the registration confirmation
• Review speaker bios and company backgrounds

Day Before

• Pack laptop, chargers, and all essentials
• Review the Javits Center location and entrance
• Prepare questions for speakers and experts
• Update LinkedIn profile and status

Morning of Event

• Download and read the Linking Humans Global Salary Survey on the way to the forum
• Arrive by 8:30 AM for badge collection
• Visit the expo floor before the keynote
• Test the laptop and ensure a full charge
• Connect to the venue WiFi
• Enable LinkedIn notifications for networking

Conclusion: Make the Most of ServiceNow World Forum NYC 2025

The ServiceNow World Forum New York City 2025 represents a pivotal moment for enterprise AI adoption. Whether you’re attending the 29th October event at Javits Center or engaging through alternative channels, approach it with clear objectives and an action-oriented mindset.

The combination of hands-on CreatorCon labs, insights from industry-leading speakers like those from BlackRock, TD Bank, NHL, and FactSet, plus networking with the ServiceNow community, creates unmatched value for professionals at every career stage.

Plan your agenda strategically, come prepared to learn and share, and transform insights into action when you return to your organisation.

ServiceNow Saudi Summit 2025: Key Insights

The ServiceNow Put AI to Work Summit held at the JW Marriott in Riyadh on Monday, 8th September 2025, marked a pivotal moment for digital transformation in Saudi Arabia. This comprehensive recap provides valuable insights for both job seekers and organisations considering ServiceNow solutions in the Kingdom.

Event Overview and Strategic Focus

The summit brought together over 500 distinguished guests, including representatives from prominent Saudi organisations such as NEOM, SDAIA, and Aramco. The event centred on ServiceNow’s vision of “putting AI to work for people,” showcasing how the platform can drive exponential productivity across business operations.

Saif Mashat, Area Vice President for ServiceNow Saudi Arabia, emphasised the company’s commitment to the Kingdom, stating that their team continues to grow whilst working closely with local and global partners to deliver tangible results that drive the country’s tech ecosystem.

Major Announcements and Platform Innovations

AI Agents and Platform Capabilities

The summit highlighted ServiceNow’s latest AI innovations, particularly the AI Agent platform designed to create “a new digital workforce”.

Key announcements included:

RaptorDB Performance Database: ServiceNow unveiled RaptorDB, their next-generation database designed for speed and scale. This high-performance database improves transaction times by up to 53%, runs analytics and loads dashboards up to 27 times faster, and delivers three times more transactional throughput.

AI Control Tower: A centralised command centre for governing, managing, and securing AI agents, models, and workflows across the enterprise. This solution addresses critical governance challenges in deploying autonomous AI systems.

Enhanced CRM Capabilities: The summit showcased ServiceNow’s AI-powered CRM platform that unifies selling, fulfilment, and service on one platform, enabling businesses to transform from reactive support to proactive customer engagement.

Customer Success Stories

Pure Storage was highlighted as a customer success story, demonstrating how ServiceNow CRM enables them to deliver smarter, proactive, and connected experiences at scale while reducing costs. BT was also mentioned as a customer benefiting from ServiceNow’s AI agents.

Strategic Partnerships and Local Investment

Partnership Ecosystem Expansion

The summit reinforced ServiceNow’s commitment to building a robust partner ecosystem in Saudi Arabia. Two significant partnerships were highlighted:

Solutions by STC Partnership: This collaboration focuses on delivering AI solutions and services to organisations across Saudi Arabia, transforming business outcomes by infusing AI intelligence across every business process.

Customizo Partnership: The global systems integrator has expanded into Saudi Arabia as a strategic consulting and implementation partner, bringing decades of expertise to power regional innovation with a strong commitment to localising services.

Investment and Infrastructure Development

ServiceNow’s presence in Saudi Arabia builds upon its substantial $500 million investment in the Kingdom announced previously. Key infrastructure developments include:

Regional Data Centres: ServiceNow confirmed plans to launch data centres in Saudi Arabia by 2026, which will meet the country’s data residency and high-speed latency standards whilst adhering to strict data privacy frameworks.

Arabic Platform Support: The Now Platform is now available in Arabic, providing end-users with a comprehensive mobile experience, from customer and employee interactions to IT support and risk management.

Opportunities for Candidates

Growing Demand for ServiceNow Skills

The Saudi market presents tremendous opportunities for ServiceNow professionals. Industry analysis reveals:

High Demand, Limited Supply: There is significant demand for ServiceNow experts but a shortage of qualified professionals in the Middle East, particularly in Saudi Arabia. Professionals with certifications and practical experience can command premium positions.

Key Skill Areas: The most sought-after expertise includes:

• IT Operations Management (ITOM)

• Strategic Portfolio Management (SPM)

• Governance, Risk, and Compliance (GRC)

• Integrated Risk Management (IRM)

• Arabic-speaking capabilities (highly valued)

Career Growth Trajectory: ServiceNow’s expanding presence in the Kingdom, including its growing Riyadh team and upcoming data centres, creates substantial career advancement opportunities.

Client Value Propositions

Digital Transformation Acceleration

The summit demonstrated how ServiceNow’s AI platform enables organisations to:

Operational Excellence: Companies implementing ServiceNow solutions have achieved 40-60% reduction in resolution times, 30% reduction in ticket volume through intelligent self-service, and 20-25% reduction in operational costs.

Scalability and Performance: With RaptorDB, organisations can handle billions of complex transactions supporting both operational and analytical workloads in real-time.

Unified Platform Benefits: Unlike traditional fragmented systems, ServiceNow provides one platform for end-to-end business transformation, eliminating inefficiencies tied together by spreadsheets and human middleware.

Industry-Specific Solutions

ServiceNow showcased tailored solutions for key Saudi sectors:

• Financial services with Now Assist for Financial Service Operations

• Healthcare with unified patient support operations

• Telecommunications with network inventory and performance management

• Public sector digital services aligned with Vision 2030 objectives

Compliance and Governance

The platform addresses critical Saudi requirements, including:

• Data residency compliance through local data centres

• Arabic language support for local workforce integration

• Robust security and privacy frameworks meeting regional standards

Vision 2030 Alignment

The summit reinforced ServiceNow’s role in supporting Saudi Vision 2030. H.E. Eng. Abdullah Alswaha, Minister of Communications and Information Technology, highlighted the Kingdom’s strengthened position as a leader in digital transformation through partnerships with global leaders like ServiceNow.

ServiceNow’s AI-integrated solutions are fundamentally transforming the enterprise software industry across businesses in the Kingdom, contributing to the ambitious goals of creating a global innovation hub.

Future Outlook

The ServiceNow Saudi Summit 2025 clearly demonstrated that the Kingdom is no longer just catching up in technology but is leading transformation initiatives. With ServiceNow’s continued investment, expanding partner ecosystem, and commitment to local talent development, the platform offers substantial opportunities for both career advancement and business transformation.

The combination of AI-powered automation, robust governance capabilities, and local infrastructure positions ServiceNow as a strategic partner for organisations embarking on their digital transformation journeys in Saudi Arabia. For professionals in the ServiceNow ecosystem, the Kingdom presents an exciting frontier with significant growth potential and competitive opportunities.

The summit’s focus on practical AI implementation, customer success stories, and strategic partnerships provides a clear roadmap for how ServiceNow will continue to “put AI to work” in supporting Saudi Arabia’s ambitious technological transformation goals.

ServiceNow Knowledge 2025 Recap: AI, Automation, and the Future of Work

ServiceNow Knowledge 2025 delivered a wave of innovation, practical AI solutions, and new platform capabilities that are already shaping the future of digital transformation, workflow automation, and customer experience. Here’s a comprehensive recap of the top announcements and trends from this year’s event- essential reading for anyone searching for the latest on ServiceNow AI, enterprise automation, and next-generation CRM.

ServiceNow AI Platform: Unified Intelligence for Enterprise Transformation

A headline announcement was the launch of the reimagined ServiceNow AI Platform. Designed for the agentic and open era, this platform brings together any AI, any agent, and any workflow on a single foundation. Organisations can now unify intelligence, data, and orchestration across all business functions, moving from fragmented pilots to enterprise-scale AI execution.

• AI Control Tower: This central command centre allows businesses to govern, manage, and secure every AI agent, model, and workflow in one place. It streamlines AI operations and ensures seamless, responsible integration into enterprise strategies, helping organisations realise the full value of their AI investments

• AI Agent Fabric: ServiceNow’s new AI Agent Fabric enables agent-to-agent and multi-model communication, making it easier for AI systems and tools to collaborate and automate complex, cross-platform workflows

• Workflow Data Network: By uniting data platforms, applications, and open-source tools, this network eliminates silos and delivers real-time intelligence to power AI-driven workflows and decision-making

AI-Powered CRM: Redefining Customer Experience

ServiceNow unveiled a next-generation, AI-powered CRM platform designed to unify sales, fulfilment, and service. This CRM orchestrates work across departments, enabling fast, seamless experiences throughout the customer lifecycle. New AI agents can now autonomously complete tasks, scale contact centres, and deliver true self-service-transforming how organisations approach customer engagement and retention.

• Personalised and proactive experiences across the entire customer journey

• End-to-end automation that reduces manual effort and improves productivity

• Integration with existing systems to break down barriers between teams and data

Core Business Suite: Transforming Essential Functions

The new Core Business Suite, powered by AI, connects employees, suppliers, systems, and data in one place. It streamlines HR, procurement, finance, facilities, and legal processes, driving efficiency and faster time to value for organisations of all sizes. The Finance Case Management solution, for example, uses AI-driven workflows to automate requests and eliminate manual work across back-office teams.

• Accelerated digital transformation across business operations

• Improved service experiences and reduced operational costs

• Scalable for enterprises and fast-growing businesses alike

Deeper Integrations and Strategic Partnerships

Knowledge 2025 also featured expanded integrations with leading technology partners, including Microsoft, NVIDIA, Google Cloud, Oracle, Accenture, Adobe, Cisco, and Zoom. These partnerships enable seamless workflows, improved data orchestration, and faster business outcomes for global enterprises.

Autonomous IT and Enhanced Employee Experience

ServiceNow continues to drive the shift from IT support to IT strategy with autonomous operations powered by AI. Solutions like Lenovo’s Care of One, deeply integrated with ServiceNow, showcased how automation and personalisation can modernise IT operations, reduce onboarding time, and deliver better employee experiences.

• Real-time case deflection and reduced manual workloads

• Hyper-personalised support for employees worldwide

• Measurable improvements in efficiency and satisfaction

The Takeaway: ServiceNow Leads the AI-Driven Enterprise Revolution

Knowledge 2025 confirmed ServiceNow’s position as a leader in enterprise AI, automation, and digital workflow transformation. The new platform capabilities, AI-powered CRM, and Core Business Suite are set to help organisations:

• Accelerate digital transformation and workflow automation

• Improve customer experiences and retention

• Optimise core business functions with AI-driven insights

• Strengthen IT operations and employee engagement

Why ServiceNow Knowledge 2025 Matters to You: Candidates and Clients

ServiceNow Knowledge 2025 brings exciting opportunities for both candidates and clients in the ServiceNow ecosystem. For candidates, the event’s focus on AI-driven automation, next-generation CRM, and the launch of ServiceNow University means there is a growing demand for skilled professionals who can navigate these new technologies and lead digital transformation projects. Upskilling through tailored learning paths and certifications is now more important than ever to stay competitive in the evolving job market.

For clients, Knowledge 2025 highlights how ServiceNow’s expanded AI capabilities and integrated workflows can drive efficiency, improve customer experience, and enhance security across business functions. Finding the right talent with expertise in these cutting-edge ServiceNow solutions is critical to maximising the platform’s value and accelerating business outcomes.

If you are a ServiceNow professional looking to advance your career or a company seeking top-tier ServiceNow talent, we can help. Get in touch with us today to explore the latest job opportunities or to find skilled candidates tailored to your business needs. Together, we can unlock the full potential of ServiceNow for your organisation.

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ServiceNow Knowledge 2025: Tips for Getting the Most Out of the Event Without Attending

ServiceNow Knowledge 2025, scheduled for May 6-8, 2025, at The Venetian Resort in Las Vegas, promises to be a landmark event for the ServiceNow community. Being marketed as “The AI event of 2025,” it will focus on digital transformation, workflow automation, and AI implementation across businesses. While attending in person offers unique benefits, those unable to make the trip can still extract tremendous value from this event with the right approach. This guide outlines strategies to maximise your virtual participation in Knowledge 2025, ensuring you don’t miss out on the latest innovations, insights, and networking opportunities.

What to Expect from Knowledge 2025

Knowledge 2025 brings together ServiceNow professionals, developers, business leaders, and enthusiasts from around the globe. The agenda is packed with:

• Keynote sessions: Insights from ServiceNow executives, industry leaders, and special guests on the future of digital transformation and AI-powered workflows.

• Hands-on labs: Interactive sessions designed to help you deepen your technical skills and explore new features under expert guidance.

• Breakout sessions: Covering a wide range of topics, from IT service management and HR to customer service and cross-platform integrations.

• Networking opportunities: Even virtually, there are ways to connect with peers, experts, and partners to exchange ideas and build your professional network.

Key themes for this year include the integration of generative AI (such as Now Assist), cross-platform workflow automation, scalable governance, and the expansion of ServiceNow’s CRM capabilities.

Strategies for Virtual Participants

1. Plan Your Agenda in Advance

Review the published agenda and prioritise sessions that align with your professional interests or organisational goals. Many sessions are recorded, so you can catch up later if you have scheduling conflicts.

2. Engage with Keynotes and Live Streams

ServiceNow typically offers livestreams of major keynotes and selected sessions. Block out time to watch these live, as they provide the latest announcements and strategic direction from ServiceNow leadership.

3. Take Advantage of On-Demand Content

Most breakout sessions and labs are made available on demand after the event. Create a shortlist of must-watch sessions and set aside time post-event to work through them at your own pace.

4. Participate in the Community

Join ServiceNow user groups and participate in online forums before, during, and after the event. These communities are invaluable for sharing insights, discussing new features, and networking with peers globally.

5. Follow Social Media and Event Hashtags

Monitor the official event hashtag (such as #Knowledge25) on LinkedIn for real-time updates, session highlights, and discussions. Many attendees and ServiceNow experts share their key takeaways and resources in real time.

6. Connect with Partners and Experts

Many ServiceNow partners and sponsors host virtual booths, webinars, or Q&A sessions alongside the main event. Take advantage of these to ask questions, see product demos, and learn about the latest ecosystem innovations.

7. Organise a Virtual Debrief

After the event, summarise your key learnings and share them with your team. Consider hosting a virtual lunch-and-learn or roundtable to discuss how new insights can be applied within your organisation.

Key Takeaways for Remote Attendees

• Stay proactive: Register for updates and check the official ServiceNow Knowledge website for the latest on virtual access and session availability.

• Leverage community resources: User groups, forums, and social media can fill the gap left by not being physically present.

• Focus on actionable insights: Prioritise sessions and labs that offer practical knowledge you can implement in your role or organisation.

• Build your network: Engage with other virtual attendees, speakers, and partners to expand your professional connections.

Conclusion

While attending ServiceNow Knowledge 2025 in person offers a unique experience, virtual participants can still access a wealth of knowledge, inspiration, and networking opportunities with the right approach. By planning, engaging actively online, and sharing your learnings, you can ensure you and your organisation benefit fully from the event’s innovations matter where you are.

Stay connected with the ServiceNow community and keep an eye out for further updates on virtual participation options as the event approaches.

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How to Prepare for ServiceNow Knowledge 2025: Expert Tips for Attendees 

ServiceNow Knowledge 2025 is just around the corner, and whether you’re a first-timer or a seasoned attendee, preparing well can make all the difference to your experience. This blog will guide you on organising yourself, maximising your learning, and getting the most from this premier event.

1. Plan Your Schedule Early

• Register and book sessions as soon as possible. Popular sessions fill up quickly, so secure your spot early to avoid disappointment.

• Review the event agenda and identify key sessions that align with your role and goals. Whether you’re a developer, tech leader, or business user, tailor your schedule to focus on relevant tracks and topics.

• Consider attending the Pre-Conference Training day on May 5th, which offers customised sessions and certification vouchers to boost your skills before the main event.

2. Set Clear Learning Objectives

• Define what you want to achieve: Is it certification, networking, or mastering new features like GenAI and platform administration?

• Focus on trending topics such as CMDB, CSDM, AI integration, and workflow automation to stay ahead in the evolving ServiceNow ecosystem.

3. Organise Your Logistics

• Prepare your travel and accommodation early to avoid last-minute stress

• Pack essentials, including your device chargers, business cards, and comfortable shoes for walking between sessions

• Familiarise yourself with the venue layout and event app to navigate efficiently

4. Network Strategically

• Use your ServiceNow representative to connect with peers in your industry before and during the event

• Attend networking sessions, parties, and developer meetups to build relationships that extend beyond the conference

• Engage actively in community forums and social media to enhance your presence and learn from others

5. Maximise Your Event Experience

• Take notes during sessions and collect resources for later reference

• Participate in hands-on labs and workshops to deepen your understanding

• Avoid common pitfalls such as overbooking your schedule; leave time for breaks and spontaneous learning opportunities

6. Post-Event Follow-Up

• Review your notes and share key insights with your team to maximise organisational impact

• Reach out to new contacts and continue conversations to build your professional network

• Plan how to apply new knowledge and certifications to your projects and career development

By following these tips, you’ll be well-prepared to make the most of ServiceNow Knowledge 2025, gaining valuable skills and connections that will benefit your career worldwide.

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How to Nail Your Presentation at ServiceNow Knowledge 2025: A Guide for Success

ServiceNow Knowledge 2025 is one of the most anticipated events in the tech industry, offering a platform for professionals to share insights, learn from peers, and showcase innovations. If you’re preparing to present at this event, this guide will help you deliver a compelling and impactful presentation.

How to Nail Your Presentation at ServiceNow Knowledge 2025: A Guide for Success

ServiceNow Knowledge 2025 is centred around innovation, collaboration, and digital transformation. Key themes include artificial intelligence integration, workflow automation, and strategies for organisational change. Tailor your presentation to align with these themes to ensure relevance and engagement.

Craft a Compelling Story

A successful presentation starts with a strong narrative. Focus on these elements:

• Your Story: Share real-world experiences where ServiceNow solutions made a significant impact. Highlight challenges, solutions, and measurable outcomes.

• Industry Trends: Discuss how your work aligns with current trends such as AI-powered workflows or digital transformation.

• Lessons Learned: Be honest about struggles and successes—audiences appreciate authenticity.

Plan Your Content Strategically

When planning your session:

1. Identify Your Audience: Tailor your message to developers, IT leaders, or business strategists based on the session type.

2. Highlight Innovation: Showcase unique use cases of ServiceNow products or solutions that attendees can apply in their organisations.

3. Engage with Visuals: Use charts, videos, or live demos to make your presentation visually appealing and interactive.

Leverage Pre-Conference Opportunities

Take advantage of pre-conference training on 5th May to refine your skills or gain certifications through ServiceNow University. This can add credibility to your presentation and boost your confidence.

Avoid Common Pitfalls

Even seasoned presenters can fall into traps. Here’s how to avoid them:

• Overloading Slides: Keep slides clean and concise—focus on key points rather than overwhelming details.

• Neglecting Rehearsals: Practice extensively to ensure smooth delivery and timing.

• Ignoring Audience Interaction: Plan moments for Q&A or interactive discussions to keep attendees engaged.

Maximise Networking Opportunities

Knowledge 2025 is not just about presenting; it’s about connecting. Use these tips:

• Attend breakout sessions and hands-on labs to meet peers and exchange ideas.

• Explore new tools and network with industry leaders.

Post-Presentation Follow-Up

After your session:

• Share contact information or resources for attendees who want to learn more.

• Participate in discussions or forums related to your topic to maintain engagement.

• Capitalise on connections made during the event by following up via email or LinkedIn.

Final Tips for Success

• Be Authentic: Speak from experience and let your passion shine through.

• Focus on Value: Ensure attendees leave with actionable insights they can implement immediately.

• Stay Updated: Familiarise yourself with trending topics at Knowledge 2025, such as AI integration and workflow automation.

By following these steps, you’ll be well-prepared to deliver a standout presentation at ServiceNow Knowledge 2025. Remember, this is your chance to inspire others while showcasing your expertise—own the stage!

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The ServiceNow Talent Crisis: Global Challenges and Strategic Responses

The Growing Demand for ServiceNow Professionals

The demand for ServiceNow-certified professionals has surged as organisations increasingly rely on the platform for workflow automation, IT service management (ITSM), AI-driven operations, and digital transformation.

According to recent reports, 85% of Fortune 500 companies use ServiceNow, highlighting its critical role in digital transformation efforts.

As ServiceNow expands its capabilities into AIOps, HR service delivery (HRSD), customer workflows, and industry-specific solutions, the need for skilled developers, architects, business analysts, and consultants continues to grow. However, the supply of experienced professionals is failing to keep pace with demand, creating a global talent shortage.

Challenges in Meeting Demand

Despite the high demand, organisations face significant challenges in sourcing qualified ServiceNow professionals:

Skills Gap

A key issue is the skills gap between workforce capabilities and industry needs. While IT professionals express interest in ServiceNow careers, employers struggle to find job-ready candidates.

• 90% of organisations will face digital skills shortages by 2025, potentially leading to $6.5 trillion in losses due to delayed product launches and reduced customer satisfaction.
• 51% of hiring managers cite difficulties in finding ServiceNow specialists who can contribute immediately to complex implementations.

Certification vs Practical Experience

While ServiceNow provides multiple certification pathways, certification alone does not always equate to hands-on expertise.

• Over 300,000 professionals hold a ServiceNow certification, yet a significant proportion lack real-world experience in enterprise-scale implementations.
• Employers now prioritise candidates with practical experience over certifications, making it harder for newly certified professionals to secure roles.

Addressing this issue requires structured mentoring, apprenticeships, and employer-led training programmes.

Impact on Organisations

The shortage of skilled ServiceNow professionals has several knock-on effects:

• Project Delays: Organisations experience slower implementation timelines, affecting digital transformation goals.
• Increased Costs: The scarcity of talent has led to higher salaries and contracting fees, putting pressure on IT budgets.
• Service Delivery Challenges: A lack of available professionals hinders workflow automation and efficiency, leading to delays in service delivery and customer dissatisfaction.

Initiatives to Bridge the Talent Gap

To tackle these challenges, ServiceNow and its partners have launched several initiatives:

RiseUp with ServiceNow

Launched in 2022, this global programme aimed to train one million individuals in ServiceNow skills by 2022. It provides free digital training pathways for job seekers from non-traditional tech backgrounds and helps businesses upskill existing employees rather than relying solely on external hiring.

ServiceNow University

Building on the success of RiseUp, ServiceNow University now offers over 600 free courses and 18 job-related certification pathways. This initiative enables professionals to gain practical expertise, bridging the gap between certification and enterprise-level experience.

Conclusion

The ServiceNow talent shortage is not just a hiring challenge—it is a systemic workforce development issue. As demand for skilled professionals continues to rise, organisations must shift from reactive recruitment to proactive skills development. Prioritising internal upskilling through AI-powered learning modules, mentorship programmes, and structured apprenticeships can help bridge the experience gap. Diversifying talent pipelines by partnering with universities and training providers will attract fresh talent, while embracing AI-driven automation can reduce reliance on manual workflows and free up specialists for strategic projects. Additionally, businesses must globalise their talent strategies by blending nearshore and offshore teams to balance cost, quality, and availability.

However, even with these efforts, securing top-tier ServiceNow professionals remains a challenge, making it essential to partner with a specialised ServiceNow recruiter like Linking Humans. With deep industry expertise and an extensive network of certified ServiceNow professionals, Linking Humans connects businesses with the right talent—whether for permanent, contract, or freelance roles—ensuring organisations can implement and scale their ServiceNow solutions efficiently. By combining internal workforce strategies with the expertise of a dedicated recruitment partner, organisations can future-proof their ServiceNow capabilities and maintain a competitive edge in the evolving digital landscape.

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Elevating Women in ServiceNow: Pioneers Driving Global Digital Transformation

As we commemorate International Women’s Day 2025, the ServiceNow ecosystem exemplifies how diverse leadership accelerates technological innovation and equitable growth. This blog highlights visionary women shaping enterprise digital strategies while advancing gender parity—from platform architects to C-suite executives. Their stories reveal how intentional mentorship, cross-functional collaboration, and ecosystem partnerships create pathways for women in ServiceNow.

Rasha Moursy: Breaking Barriers in ServiceNow and Beyond

At the helm of Customizo, Rasha Moursy has transformed the Premier ServiceNow Partner into a hub for cross-industry innovation. As Managing Partner, she leverages her ITIL expertise and Scrum Master experience to deliver exceptional value through intelligent ServiceNow solutions

Moursy firmly believes that “digital transformation is about more than just technology—it’s about people, ambition, and unlocking potential.” This philosophy drives Customizo’s expansion, particularly in regions like Saudi Arabia, where they collaborate with ServiceNow to support businesses in achieving their digital goals.

Her impact has not gone unnoticed—Moursy was recently named a finalist in the Journey Awards 2024, a testament to her influence and dedication as a leader in the ServiceNow industry.

Leah Smith: Driving Operational Excellence at FlyForm

At FlyForm, Leah Smith has played a pivotal role in driving operational excellence and strategic growth as Chief of Staff. With a background in ServiceNow sales and delivery, she leverages her expertise to streamline internal processes, enhance collaboration, and support FlyForm’s leadership in delivering top-tier ServiceNow solutions.

Smith believes in the power of innovation and teamwork to drive meaningful change, both within FlyForm and across the ServiceNow ecosystem. Her passion extends beyond business, actively engaging in social impact initiatives, including partnerships with the Royal National Institute of Blind People (RNIB).

A driven leader and advocate for workplace excellence, Smith plays a key role in shaping FlyForm’s future, reinforcing its position as a top-tier Elite ServiceNow Partner.

Nerys Mutlow: Scaling ServiceNow Adoption Through Strategic Leadership

As Accenture’s Managing Director leading the UK&I ServiceNow Business Group, Nerys Mutlow oversees one of Europe’s largest ServiceNow practices. Her journey from enterprise architecture to executive leadership mirrors ServiceNow’s evolution from IT service management to enterprise workflow platform.

In a Women in ServiceNow podcast, Mutlow emphasised “the criticality of continuous learning in maintaining platform relevance.” She advocates for mentorship programs that pair emerging talent with seasoned practitioners, noting that “ServiceNow’s community-driven ethos creates unparalleled opportunities for collaborative growth.”  Under her guidance, Accenture has developed accelerator solutions that reduce time-to-value for CSM and HR Service Delivery implementations by 40%.

Jenny Lister: Driving Enterprise Transformation at Fujitsu

Jenny Lister’s transition from Fujitsu Graduate Trainee to Head of UK ServiceNow Practice exemplifies career growth within the ecosystem.

She leads a 90-member team focused on delivering ServiceNow-driven digital transformation at Fujitsu UK. With a background in IT consulting and project management, she is dedicated to creating inclusive and high-performing work environments where employees can thrive.

Gina Mastantuono: Redefining Corporate Leadership at ServiceNow

As ServiceNow’s President and Chief Financial Officer, Gina Mastantuono has played a pivotal role in the company’s rapid growth and success.

Mastantuono’s leadership extends beyond traditional CFO responsibilities. She spearheads ServiceNow’s global impact strategy, focusing on environmental, social, and governance (ESG) initiatives across the enterprise. This approach aligns with her belief that success means having a positive impact not just on  “customers and employees, but on society at large.”  Under Mastantuono’s financial stewardship, ServiceNow has seen remarkable growth, surpassing $10 billion in annual revenue.

Her commitment to diversity and inclusion is evident in her career journey and current role. Mastantuono has been recognised for her achievements, being named CFO of the Year by the San Francisco Business Times in September 2023 and listed on the National Diversity Council’s Top 50 Most Powerful Women in Technology.

Charlotte Kirby: Advocacy for Equitable Tech Ecosystems

Charlotte Kirby, ServiceNow’s Global Head of External Affairs, builds partnerships to drive change. Recognised as one of the most influential women in technology, she advocates for responsible business practices and societal impact through technology, supporting ServiceNow’s mission to positively affect communities.

Cathy Mauzaize: Championing Diversity and Digital Transformation

As Vice President of Middle East and Africa (MEA) at ServiceNow, Cathy Mauzaize drives regional growth while championing diversity. She emphasises that digital transformation is a “business output discussion” focused on delivering value.

Mauzaize actively promotes women in tech, advocating for a flexible, inclusive environment. She states, “as a woman, my goal is to make sure we get this message across louder than ever before.” Through public speaking and ServiceNow’s initiatives, she strives to expand the talent pool and ensure equal respect, fostering innovation and progress in the MEA region.

Heather Stockton: Deloitte’s Blueprint for Intersectional Inclusion

Deloitte Global’s Technology & Transformation Lead Heather Stockton co-architected the Five Accelerators for Gender Equity framework with ServiceNow.

Against the backdrop of ServiceNow’s Knowledge 2024 conference in Las Vegas, Deloitte Global hosted a powerful gathering of female technology leaders from client companies and ServiceNow. This event aimed to connect, recharge, and chart a path toward advancing gender equity across the technology industry.

During the session, participants identified five key strategies organisations can implement to harness the power of female leadership in technology. These strategies focused on fostering mentorship opportunities, creating inclusive work environments, and promoting equitable access to leadership roles.

Lauren McManamon: Advocating Innovation Through Developer Advocacy

As a Senior Developer Advocate at ServiceNow, Lauren McManamon champions platform innovation and community engagement. She began her ServiceNow journey as a customer in 2015 and joined the company in 2017. McManamon is known for her expertise in low-code development and her role in promoting the ServiceNow Developer Program.

McManamon emphasises the importance of “being your authentic self” in the workplace, which she believes opens up career opportunities. Her advice to newcomers includes leveraging networking opportunities at events like the ServiceNow World Forum to connect with peers and industry leaders.

Celebrating Women Driving ServiceNow’s Future

The remarkable women shaping the ServiceNow ecosystem exemplify how diversity fuels innovation, leadership, and digital transformation. From C-suite executives to technical experts, these leaders are not only advancing the ServiceNow platform but also advocating for greater inclusion, mentorship, and equity within the tech industry.

Their collective impact—whether through strategic partnerships, community-driven mentorship, or technical innovation—reinforces the importance of women’s voices in shaping the future of enterprise technology. As ServiceNow continues to evolve, the contributions of these trailblazers will inspire the next generation of women in tech to push boundaries, challenge norms, and lead with confidence.

This International Women’s Day 2025, let’s celebrate their achievements and continue fostering an inclusive and diverse tech ecosystem—one where every woman has the opportunity to thrive, innovate, and lead.

Here at Linking Humans, we have been helping companies deliver permanent and freelance experts to ServiceNow partners and End Users across the UK, Europe, the Middle East and North America. We take pride in providing the best possible people to take your business forward. We’re also dedicated to supporting candidates and helping them find the perfect roles to advance their careers.

If you would like to speak to us, then book a call with us here.

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