ServiceNow World Forum Munich 2025: Complete Guide & Preparation Tips

Planning to attend ServiceNow World Forum Munich 2025? This comprehensive guide provides everything you need to know about the 12th November event at Messe München, including expert preparation strategies, speaker highlights, and engagement options for those unable to attend in person.

What is ServiceNow World Forum Munich 2025?

ServiceNow World Forum Munich 2025 is a complimentary, full-day conference taking place on Wednesday, 12th November 2025 at Messe München. Running from 8:30 AM to 6:30 PM, this event brings together ServiceNow professionals, AI experts, and enterprise leaders across German-speaking regions to explore AI implementation, workflow automation, and digital transformation strategies.

Key Event Details

• Date: 12th November 2025
• Time: 8:30 AM – 6:30 PM CET
• Location: Messe München, Am Messesee 2, 81829 Munich, Germany
• Cost: Free registration required
• Format: In-person only (no virtual attendance)
• Sessions: 25+ breakout sessions, keynotes, and hands-on labs
• Languages: Sessions available in German and English

Why Attend ServiceNow World Forum Munich 2025?

AI-Driven Business Transformation

World Forum Munich 2025 focuses on practical AI implementation within the ServiceNow platform. Attendees discover how leading European organisations are deploying AI-powered workflows to transform operations, improve customer experiences, and boost productivity across all business functions.

Thought-Provoking Speakers

The 2025 Munich speaker lineup features internationally recognised thought leaders, including bestselling authors Professor Dr Miriam Meckel and Dr Léa Steinacker, alongside ServiceNow’s Chief Innovation Officer Dave Wright and industry executives sharing real-world transformation stories.

Hands-On CreatorCon Experience

CreatorCon labs and the HackZone provide hands-on opportunities to build AI agents, test automation workflows, and develop solutions on the ServiceNow platform. These practical sessions allow you to create functional AI agents in 30-45 minutes using real-world use cases.

ServiceNow World Forum Munich 2025 Agenda

Morning Programme

8:30 AM – 10:00 AM: Registration & Expo Opening

• Badge collection at Messe München
• Early access to the expo floor featuring ServiceNow AI Platform innovations
• CreatorCon area preview
• Coffee networking with early attendees

10:00 AM – 11:00 AM: Opening Keynote

• ServiceNow AI Platform updates and announcements
• Customer transformation case studies
• Leadership insights on AI adoption strategies
• Product roadmap revelations

Afternoon Sessions

8:30 AM – 4:00 PM: Breakout Sessions & Expo

• 25+ specialised sessions across multiple technology tracks
• Hands-on CreatorCon micro labs for AI agent development
• ServiceNow AI roadmap presentations
• Workflow automation demonstrations
• Partner solution showcases
• One-to-one consultations with ServiceNow experts
• HackZone innovation experiences

Evening Programme

4:00 PM – 5:00 PM: Special Keynote – The AI Turning Point A must-attend conversation with bestselling authors and tech visionaries Dr Miriam Meckel and Dr Léa Steinacker exploring leadership, trust, and success in the new era of AI. This unforgettable session examines how AI transforms the way we work, similar to how the iPhone revolutionised communication and business.

5:00 PM – 6:30 PM: Networking Reception

• SNUG Social (ServiceNow User Groups gathering)
• Refreshments and networking
• Peer connections and knowledge exchange
• Community programme information

ServiceNow World Forum Munich 2025 Speakers

Professor Dr Miriam Meckel

Co-founder and Executive Chairwoman at ada, Professor, and Bestselling Author

Professor Dr Miriam Meckel stands as one of Europe’s leading voices on artificial intelligence and leadership transformation. As co-founder of ada, she shapes the future of business through technology. Her bestselling books and board leadership positions make her a sought-after expert on how AI reshapes organisational structures and leadership approaches.

Dr Léa Steinacker

Co-founder and Executive Chairwoman at ada, Social Scientist, Bestselling Author, and Award-Winning Entrepreneur

Dr. Léa Steinacker brings a unique perspective as a Forbes 30 Under 30 honouree and bestselling author. Her work as a social scientist and entrepreneur drives critical conversations around AI ethics, organisational innovation, and the human side of technological transformation. Together with Professor Meckel, she leads ada in reimagining how businesses integrate AI responsibly.

Rüdiger Rath

Chief Executive Officer, CANCOM

As CEO of CANCOM, Rüdiger Rath directs strategy in the dynamic European IT marketplace. With over 25 years of international IT leadership experience, he guides CANCOM’s focus on supporting digital transformation through AI, IoT, cloud computing, security, modern workplace solutions, and enterprise applications. His insights reflect real-world implementation challenges and opportunities across German-speaking markets.

Dave Wright

Chief Innovation Officer, ServiceNow

Dave Wright explores how artificial intelligence and emerging technologies reshape business operations and work environments. He champions putting people at the centre of workplace innovation, helping organisations leverage technology to boost productivity and streamline operations. His role involves identifying trends and innovations that will define the future of enterprise software.

ServiceNow World Forum Munich 2025 Preparation Guide

Day of Event Essentials

Must-Bring Items:

• Laptop (essential for CreatorCon labs and workshops)
• Tablet or smartphone (second screen for lab guides)
• Business cards for networking opportunities
• Comfortable walking shoes (large venue)
• Notebook and pen for capturing insights
• Water bottle and snacks

CreatorCon at ServiceNow World Forum Munich 2025

What is CreatorCon?

CreatorCon represents the hands-on developer and administrator track within World Forum, offering practical workshops, labs, and interactive demonstrations for ServiceNow builders at all experience levels. It’s where theory meets practice through real-world building exercises.

CreatorCon Micro Labs

Ideal for: All skill levels, from beginners to experienced developers

Focus: Rapid AI agent creation, low-code development, workflow automation fundamentals

Duration: Focused 30-45 minute sessions designed for quick learning

Outcomes: Leave with a functional AI agent you’ve built yourself

The HackZone

The HackZone provides an innovation playground where you can experiment with ServiceNow AI capabilities, test new features, and push the boundaries of what’s possible on the platform. This interactive space encourages creativity and experimentation in a supportive environment.

CreatorCon Builder Track

Perfect for: ServiceNow newcomers, business analysts, citizen developers

Content: No-code and low-code development approaches, AI agent basics, workflow automation introduction

Benefit: Accessible entry point to ServiceNow development without technical prerequisites

Community Programmes

Visit the Community Programmes booth in the CreatorCon space to learn about:

• Starting or joining local ServiceNow User Group chapters
• MVP (Most Valuable Professional) and Rising Stars programmes
• ServiceNow certification paths
• Global community engagement opportunities

Can’t Attend ServiceNow World Forum Munich 2025?

Alternative Engagement Options

1. ServiceNow Community Online: Join digital forums, discussion groups, and virtual events through the ServiceNow Community platform. Access resources, ask questions, and connect with global practitioners including strong German-speaking community chapters.

2. ServiceNow Developer Portal: Access free Personal Developer Instances (PDIs), training modules, and learning paths. Build ServiceNow skills at your own pace with official educational resources available in multiple languages.

3. Virtual SNUG Events: Participate in German-speaking ServiceNow User Group meetings. Many chapters across Germany, Austria, and Switzerland host monthly virtual sessions covering platform updates, use cases, and best practices.

4. Complete ServiceNow Value Assessments: Explore ServiceNow’s online calculators and assessment tools to understand potential impacts on your organisation. Use these insights for internal discussions about platform adoption or expansion.

5. Ask Colleagues Who Attend: If team members or industry contacts are attending World Forum Munich, arrange comprehensive debriefs afterwards. Create a structured template of questions:

• Which sessions delivered the most actionable insights?
• What AI agent capabilities seemed most relevant to our industry sector?
• Are there specific ServiceNow partners worth exploring for our needs?
• Which skills or certifications are German employers emphasising?
• What were the key announcements from ServiceNow leadership?

6. Follow Event on Social Media Monitor LinkedIn, Twitter, and ServiceNow channels for real-time updates using hashtags like #ServiceNow #WorldForumMunich #AIAgents. Many attendees share insights, photos, and key takeaways throughout the day.

The AI Turning Point: Featured Evening Keynote

Why This Session Matters

The 4:00 PM – 5:00 PM keynote with Dr Miriam Meckel and Dr Léa Steinacker represents a unique opportunity to hear from two of Europe’s most influential voices on AI and leadership transformation. Their conversation explores:

• How AI represents a transformative moment comparable to the iPhone’s impact
• Leadership requirements in AI-augmented organisations
• Building trust in automated systems
• Redefining success metrics in the age of AI
• Balancing innovation with ethical considerations

What to Expect

This isn’t a technical deep-dive but rather a thought-provoking exploration of AI’s human dimensions. Both speakers bring bestselling author credentials and real-world experience building AI-focused organisations. Their insights help leaders navigate the organisational change management aspects of AI adoption.

Pro Tip: Arrive early, as this session will likely attract high attendance. Prepare questions about change management, workforce transformation, or ethical AI considerations to maximise the Q&A opportunity.

ServiceNow User Groups (SNUGs) at World Forum Munich 2025

What are SNUGs?

ServiceNow User Groups represent community-led gatherings where ServiceNow professionals connect, learn, and share knowledge. Germany has particularly active SNUG chapters in Munich, Frankfurt, Hamburg, Berlin, and other major cities.

SNUG Social at World Forum Munich

The SNUG Social runs during the 5:00 PM – 6:30 PM networking reception, offering:

• Interactive networking activities, including bingo challenges
• Exclusive refreshments unavailable elsewhere at the expo
• SNUG 2025 commemorative pins
• Information about starting or joining local chapters
• Connections with MVP programme members

Why Attend: The SNUG Social provides a relaxed environment for genuine networking. Unlike formal sessions, this casual gathering encourages open discussion about real challenges, solutions, and experiences with ServiceNow implementations.

Why ServiceNow World Forum Munich 2025 Matters

European AI Leadership

Munich’s position as a technology hub makes this World Forum particularly significant for European markets. The combination of local innovation, strong German engineering culture, and ServiceNow’s platform capabilities creates unique opportunities for organisations willing to lead in AI adoption.

Platform Roadmap Insights

Hearing directly from ServiceNow’s Chief Innovation Officer and product leadership provides visibility into upcoming features, deprecations, and strategic directions specific to European markets. This intelligence proves invaluable for planning organisational ServiceNow roadmaps.

Real-World German Implementations

Customer speakers and case studies at Munich often feature German organisations, providing culturally relevant insights into implementation approaches, change management strategies, and success metrics that resonate in German business culture.

Community Strength

The German-speaking ServiceNow community ranks among the strongest and most engaged globally. World Forum Munich brings this community together physically, strengthening connections that provide ongoing support throughout your ServiceNow journey.

Connect with Linking Humans

At Linking Humans, we specialise in connecting exceptional ServiceNow talent with organisations pushing boundaries across Europe. Whether you’re attending World Forum Munich 2025 or engaging remotely, we support your career journey in the ServiceNow ecosystem.

Seeking ServiceNow opportunities? Our team works with companies across Germany, Austria, Switzerland, and broader EMEA markets, placing developers, architects, consultants, and administrators in roles where they create genuine impact.

Hiring ServiceNow professionals? We understand the nuances of ServiceNow roles in German-speaking markets and can help you find candidates with the precise skills, language capabilities, and cultural fit your projects demand.

Get in touch with us today!

Conclusion: Make the Most of ServiceNow World Forum Munich 2025

ServiceNow World Forum Munich 2025 represents a pivotal moment for AI adoption across German-speaking markets. Whether you’re attending the 12th November event at Messe München or engaging through alternative channels, approach it with clear objectives and commitment to action.

The combination of hands-on CreatorCon labs, insights from thought leaders like Professor Meckel and Dr. Steinacker, practical customer stories, and networking with Europe’s ServiceNow community creates unmatched value for professionals at every career stage.

Register early, build your agenda strategically, come prepared with specific questions, and transform insights into action when you return to your organisation. The future of work is being shaped by AI, and World Forum Munich puts you at the forefront of this transformation.